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August 04, 2021 at 06:00AM Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item. However, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path.My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual and help avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top lesser-known affordable brands and their best new-in pieces. Prepare to smugly name-drop these labels next time you WhatsApp your fashion-loving friends.Aligne…

August 04, 2021 at 06:05AM A vast majority of lingerie trends come and go, but knickers are for life, which is ironic, seeing as they’re the underwear style that is constantly overlooked.Bras command most of the attention, likely because they can be styled in a way that makes them integral to your outfit—think a flash of lace underneath an unbuttoned blouse, or simply on its own as your ensemble’s main focal point. However, as knickers are, for the most part, going to be covered up (sheer and naked dresses aside), they’re all too often forgotten about. It’s a shame, seeing as there are so many beautiful briefs to be had out there.Now, though, lingerie brands are putting knickers back in the spotlight, making shopping for your smalls a more stylish endeavour than ever before. But do you know your Brazilian from your bikini?…

August 04, 2021 at 06:00AM If you were to take a look through my beauty stash it would quickly become evident that while there are certain makeup items that I undeniably love—the sheer quantity of tomato-red lipsticks and liquid highlighters in my dressing table speaks volumes—it’s obvious that I’m a skincare girl at heart. That’s not to say that makeup doesn’t bring my joy; the cheer-inducing benefits of a vibrant eyeliner or bright shadow shouldn’t be underrated. However, while basic makeup products like foundations and concealers usually make their way into my rotation, I tend to swiftly donate more adventurous products—I’m talking glitter eyeshadows and holographic highlighters—to friends who’ll be able to show them a little more love.So, it’s as much a surprise to me as it is to anyone that a new launch from Morphe 2—the cool Gen Z sub-brand of US makeup brand Morphe—not only caught my attention, but has since taken up permanent residence in my…

August 04, 2021 at 06:00AM While some are returning to European beaches for the first time since lockdown, others are choosing to holiday a little closer to home this year at the nearest seaside town. Whether you’re packing for a trip abroad or a staycation, below we’ve combed through Instagram to find some of the best summer holiday outfits that will suit all itineraries. Whether you are in Wales or Mykonos, this is an opportunity to dress up and have fun with your outfits once again. The looks we have saved all have an adventurous spirit, with bold rainbow prints or interesting layering and silhouettes. Think scarves as tops, backless blouses and wacky jumpers.Wherever you’re heading this August, we think you might find some outfit ideas you’ll love below—and so we’ve provided shopping inspiration for each.Yes, she’s styling a scarf as a top. The…

August 04, 2021 at 06:00AM There have been countless moments throughout history when fashion has been a signifier of change: From the eradication of the corset and the sexual liberation of the mini dress, to the power suits of the 1980s, it has a unique power to speak to both the political and cultural shifts that are occurring at any given moment.The ‘roaring '20s' has got to be up there in the fashion hall of fame when it comes to clothing’s symbolic power. Broadly considered a period of economic prosperity that spread after the desolation of World War One, it was a decade that saw an explosion of innovation within the world of art, culture and style. Hemlines rose, waistlines were relaxed and hair was bobbed: The 'flapper’ was a symbol of women’s liberation from traditional Victorian ideals.Jump forward 100 years and the fashion industry is experiencing a second 'roaring '20s’ of sorts. While a global pandemic is a…

August 04, 2021 at 06:00AM We’ve done our best to keep it all together over the last year or so, but there’s no denying that our beauty routines sure have changed. For better or worse, we’ve been tasked with taking matters into our own hands when it comes to everything from chemical peels to hair colour. And while we’ve gotten pretty good at executing at-home gel manicures, too, we can’t help but think of how nice it could be to use this extra time away from prying eyes to give our nails some breathing room away from that perfect-looking but sometimes damaging cured lacquer.Fun fact: A number of nail polish brands have upped the ante by improving on their traditional nail polish formulas to look, feel, and perform more like gel, without the need to cure it under a light. And, of course, if you panic-purchased an at-home gel…

August 04, 2021 at 05:00AM Hunting down the best T-shirt brands is like searching for the holy grail of fashion. Such is the importance of the quest for many fashion lovers. Here at Who What Wear, we’re always being asked where you can find perfect tees to add to your wardrobe staples. But first off, it’s worth reminding ourselves of the requirements that make an incredible T-shirt. For starters, they should fall just right—not too clingy and not too loose (unless you’re after the oversized look). Other factors include it being in a block colour (with the exception of the Breton) for maximum styling options. Our preferences are tees in black, white or grey—although other hues are acceptable as well. (Wild, we know.)Finally, there is one last trick that we highly recommend when on the hunt for this basic: Try shopping outside of the women’s department. The…