Recent Posts

August 05, 2021 at 06:12AM It goes without saying that the quest for great style doesn’t end when you move into your 40s. Mature fashion influencers, in general, tend to know their style inside out. They’re not wearing something because it’s now suddenly in; they’re wearing it because it suits them and fits in with their own style and wardrobes. This amounts to one all-important lesson we can learn from these influencers: The clothes never wear them.All over Instagram, the over-40 fashion bloggers and influencers listed below are making their mark. Sure, you’ll already find them in much of our content, but we thought it was high time to spotlight some of our favourite dressers. Not only do they have the most stylish closets going, but they’ve also taught us a thing or two about how to really put together a winning ensemble. From minimalism to bold hues, there’s bound to be…

August 05, 2021 at 06:09AM On the whole, jewellery never goes out of style. No matter the decade or the trend, the unique designs of earrings, necklaces, bracelets, and rings have served as both statement pieces and daily accessories. Whether pearl, gold, silver, rose gold, diamond, or something else entirely, a good jewellery piece can stand alone, completing your outfit and adding the right amount of elegance and sparkle. As much as we love our day-to-day pieces, though, we’re always on the hunt for new ones to add to our collection; ones we will hopefully be able to pass on as family heirlooms. And so, more often than not, to acquire a piece that will outlast trends and generations, you have to invest in designer jewellery brands.Whether it’s a renowned Cartier Love Bracelet or a classic Mikimoto pearl necklace, there are so many designers elevating jewellery and creating…

August 05, 2021 at 06:08AM You probably know this by now: Team Who What Wear loves a microtrend. We’re always keen to decode the runways in order to bring you a realistic line-up of the most influential looks you’ll want to incorporate into your own wardrobe each season (and autumn/winter 2021 is looking particularly tempting already) but there’s no denying the power of an up-and-coming item, styling idea, colour or detail that hasn’t yet hit the big time or been splashed all over the catwalks. Nothing says in-the-know quite like a niche trend, and we’re PHD-level hunters in this field. Our predictions ahead of summer were spot on: Key pieces we put bets on, such as fisherman sandals, floppy fabric hats and corsets, have not only spread far and wide on social media, but they’ve been present on the streets and at our favourite retailers too. This forthcoming…

August 05, 2021 at 06:00AM We all know that person. You know, the one who looks like they’re 20, but they’re actually 40 or 50. The person who looks youthfully preserved in time and doesn’t really seem to have changed in the years that you’ve known them. They probably get carded all the time. And all you want to ask them is for their exact beauty-and-skincare routine—and also maybe what kind of witchcraft and sorcery they’ve been doing to have such perfect skin.Listen, I know getting older is just a part of life. There’s no stopping it, but there’s also no shame in ageing, either. I always like to think of it as getting wiser and more comfortable with myself each year. But I also don’t think there’s anything wrong with wanting to protect your skin from some of the signs of ageing: loss of elasticity, more…

August 05, 2021 at 06:00AM If I had to choose one item of clothing to wear for the entirety of autumn 2021, it would have to be dungarees. Surprising, perhaps, given the fact that I usually err towards a more polished aesthetic with my outfits, however I cannot overstate the versatility of this one-piece wonder. Dungarees may have originally been created for workmen (complete with tool-holding bib), but these days they come in all shapes and sizes, and able to be styled in a plethora of ways. You know when an item of clothing appears on the Chanel runway that it’s officially graduated into the upper echelons of the fashion world, but I’m not sure I would’ve expected dungarees to be on that list. The iconic brand sent out a pair in pink tweed, which were layered over a long-sleeved printed top and styled with heels, perfectly exemplifying the elevated powers…

August 05, 2021 at 06:00AM When it comes to my hair, I tend to fluctuate between two lengths: just above my shoulder or just above my boobs (both technical terms). Yet there always comes a time with both lengths when I start to feel like I want to either chop it all off and start again or indulge my inner Rapunzel and grow it out super long.Right about now, I’m at the “chopping it all off” stage, mainly down to the fact that I’m seeing cool, short hairstyles pretty much everywhere I look and the fact that I can’t get a haircut right now. Yes, short hair is definitely trending, and I want in. However, before I sprint to the salon, I think it’s best I start to garner some expert advice on potential styles.“Short hairstyles are on-trend at the moment,” confirmed Neil Barton, Goldwell ambassador…

August 05, 2021 at 06:00AM We all know that person. You know, the one who looks like they’re 20, but they’re actually 40 or 50. The person who looks youthfully preserved in time and doesn’t really seem to have changed in the years that you’ve known them. They probably get carded all the time. And all you want to ask them is for their exact beauty-and-skincare routine—and also maybe what kind of witchcraft and sorcery they’ve been doing to have such perfect skin.Listen, I know getting older is just a part of life. There’s no stopping it, but there’s also no shame in ageing, either. I always like to think of it as getting wiser and more comfortable with myself each year. But I also don’t think there’s anything wrong with wanting to protect your skin from some of the signs of ageing: loss of elasticity, more…

August 05, 2021 at 06:00AM If I had to choose one item of clothing to wear for the entirety of autumn 2021, it would have to be dungarees. Surprising, perhaps, given the fact that I usually err towards a more polished aesthetic with my outfits, however I cannot overstate the versatility of this one-piece wonder. Dungarees may have originally been created for workmen (complete with tool-holding bib), but these days they come in all shapes and sizes, and able to be styled in a plethora of ways. You know when an item of clothing appears on the Chanel runway that it’s officially graduated into the upper echelons of the fashion world, but I’m not sure I would’ve expected dungarees to be on that list. The iconic brand sent out a pair in pink tweed, which were layered over a long-sleeved printed top and styled with heels, perfectly exemplifying the elevated powers…

August 05, 2021 at 06:00AM When it comes to my hair, I tend to fluctuate between two lengths: just above my shoulder or just above my boobs (both technical terms). Yet there always comes a time with both lengths when I start to feel like I want to either chop it all off and start again or indulge my inner Rapunzel and grow it out super long.Right about now, I’m at the “chopping it all off” stage, mainly down to the fact that I’m seeing cool, short hairstyles pretty much everywhere I look and the fact that I can’t get a haircut right now. Yes, short hair is definitely trending, and I want in. However, before I sprint to the salon, I think it’s best I start to garner some expert advice on potential styles.“Short hairstyles are on-trend at the moment,” confirmed Neil Barton, Goldwell ambassador…