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August 15, 2021 at 06:00AM Whether you’re a makeup aficionado or take a more pared-back approach to beauty, I think it’s a fairly safe bet to assume that you’ve heard of Bobbi Brown. The renowned makeup artist launched her eponymous makeup brand back in the early ‘90s, starting with a line of wearable lipsticks before releasing the now-cult Bobbi Brown Foundation Stick. Tired of the excessive, editorial-style makeup of the late '80s and early '90s, Brown’s motivation was clear from the outset: simple, wearable products that slot effortlessly into your makeup bag and don’t require makeup artistry levels of skill to look good. Since Brown parted ways with her namesake brand a few years back, the industry has been waiting with bated breath to see what she does next, and the time has finally arrived. Enter Jones Road.Brown compares the products to a “Swiss army knife: easy, cool,…

August 15, 2021 at 06:19AM I don’t have a fashion crystal ball, sadly, so I can’t tell you what the weather will be in a few weeks’ time. But you know what I can tell you? In a little under a month, we’re going to be in autumn, and that, my friends, is what I like to call midi-dress time. For starters, it’s the best length whatever your height. It’s also great for the slightly warmer autumn days but also a great option for cooler months, making it the ideal outfit option for the changeable weather we’re currently experiencing. What I’m saying is, and there’s no fighting me on this, the midi dress reigns supreme. Hands down, it’s also the best frock to wear with boots.In short, it is the Goldilocks of dresses—not too long and not too short, which makes it ideal for showing off…

August 15, 2021 at 06:00AM Ah, Gen Z. The generation that’s coined the term cheugy, likes to do a strange frozen-honey challenge on TikTok and reminds millennials that skinny jeans are absolutely not the style to wear right now. For clarification, I haven’t worn my drainpipes for some time. I have a pair of the Topshop Jonis stashed in my wardrobe, which I will never part with (just in case), but other than that, I’ve always been a fan of a looser fit. In fact, during my teenage years in the late ‘90s and early '00s, the baggy jeans I lived in were so long they’d often suck up a whole puddle’s worth of water every time it rained. What with Gen Z’s propensity for Y2K trends, could these floor sweepers be back? Thankfully, things are a little more sophisticated than that. But there are so…

August 15, 2021 at 06:00AM I have long associated quilted vests with the posh boys at university who wore them over their rugby shirts with red trousers and boat shoes (if this image resonates with you, then it’s because you know it to be highly accurate). While I mean no disrespect to this way of dressing, it was and is perhaps completely different in every way to my own personal style. And, if I’m being honest, I’ve always found it lacking in terms of being, well, cool. But as with literally everything in fashion, it’s eventually become a sought-after piece (hey, even Crocs have had their moment in the fashion spotlight).For me, the utilitarian trend is what’s behind my enjoyment of this garment. I appreciate the fact that many will turn up their noses at this half-jacket look, but it’s very practical, really. And therein lies the reason…

August 15, 2021 at 06:00AM Skincare hype is really hard to ignore. When a brand or product manages to cut through the cluttered market and capture consumers’ attention either by word of mouth, the press, or social media, it’s really hard to resist just making the easy choice and buying the It serum, SPF, or face mask that everybody else seems to have. The issue is that the skincare products that amass the most hype aren’t always the ones that deserve it, like a hit single on an album that contains way better (albeit less popular) tracks.That problem is just what this list is attempting to solve. Here at Who What Wear, we wind up trying almost every product from every buzzy skincare brand introduced to the market, so we have thoughts about which of them are most worth buying. Here, check out the one product from 15 different much-discussed skincare brands (SkinCeuticals, Sunday Riley, Shani Darden,…

August 15, 2021 at 06:00AM Whether you’re a makeup aficionado or take a more pared-back approach to beauty, I think it’s a fairly safe bet to assume that you’ve heard of Bobbi Brown. The renowned makeup artist launched her eponymous makeup brand back in the early ‘90s, starting with a line of wearable lipsticks before releasing the now-cult Bobbi Brown Foundation Stick. Tired of the excessive, editorial-style makeup of the late '80s and early '90s, Brown’s motivation was clear from the outset: simple, wearable products that slot effortlessly into your makeup bag and don’t require makeup artistry levels of skill to look good. Since Brown parted ways with her namesake brand a few years back, the industry has been waiting with bated breath to see what she does next, and the time has finally arrived. Enter Jones Road.Brown compares the products to a “Swiss army knife: easy, cool,…

August 15, 2021 at 06:00AM Ah, Gen Z. The generation that’s coined the term cheugy, likes to do a strange frozen-honey challenge on TikTok and reminds millennials that skinny jeans are absolutely not the style to wear right now. For clarification, I haven’t worn my drainpipes for some time. I have a pair of the Topshop Jonis stashed in my wardrobe, which I will never part with (just in case), but other than that, I’ve always been a fan of a looser fit. In fact, during my teenage years in the late ‘90s and early '00s, the baggy jeans I lived in were so long they’d often suck up a whole puddle’s worth of water every time it rained. What with Gen Z’s propensity for Y2K trends, could these floor sweepers be back? Thankfully, things are a little more sophisticated than that. But there are so…

August 15, 2021 at 06:00AM I have long associated quilted vests with the posh boys at university who wore them over their rugby shirts with red trousers and boat shoes (if this image resonates with you, then it’s because you know it to be highly accurate). While I mean no disrespect to this way of dressing, it was and is perhaps completely different in every way to my own personal style. And, if I’m being honest, I’ve always found it lacking in terms of being, well, cool. But as with literally everything in fashion, it’s eventually become a sought-after piece (hey, even Crocs have had their moment in the fashion spotlight).For me, the utilitarian trend is what’s behind my enjoyment of this garment. I appreciate the fact that many will turn up their noses at this half-jacket look, but it’s very practical, really. And therein lies the reason…

August 15, 2021 at 06:00AM Skincare hype is really hard to ignore. When a brand or product manages to cut through the cluttered market and capture consumers’ attention either by word of mouth, the press, or social media, it’s really hard to resist just making the easy choice and buying the It serum, SPF, or face mask that everybody else seems to have. The issue is that the skincare products that amass the most hype aren’t always the ones that deserve it, like a hit single on an album that contains way better (albeit less popular) tracks.That problem is just what this list is attempting to solve. Here at Who What Wear, we wind up trying almost every product from every buzzy skincare brand introduced to the market, so we have thoughts about which of them are most worth buying. Here, check out the one product from 15 different much-discussed skincare brands (SkinCeuticals, Sunday Riley, Shani Darden,…