We’re All Ready to Embrace Beauty’s Joyful Side
August 25, 2021 at 09:52PM When the pandemic hit in March 2020, it felt like all the colour and joy drained out of the world, leaving nothing but grey-scale gloom. Deprived of our regular routines and activities, we sought solace in simple things like baking, gardening and beauty rituals. A bright lipstick for a Zoom call, a citrusy spritz to start the day, a relaxing soak to ease into the evening… These all became tiny but much needed doses of dopamine. Colour cosmetics took a hard hit in 2020 — with makeup sales down 33 percent — but people didn’t abandon beauty entirely. For some, makeup became a reminder of their pre-pandemic lives, and for others, it held the promise of better days ahead. Beauty became a connective thread, and brands took note, adjusting their product offerings to reflect a new mission of…