What Exactly *Is* a Celebrity Creative Director?
September 03, 2021 at 03:02PM Kendall Jenner has yet another role to add to her ever-growing resume. On September 1, the supermodel was named creative director for luxury fashion e-retailer FWRD. The online brand, which is owned by parent company Revolve Group, said it will be using Jennerâs guidance to âdeliver a next-level fashion experience for shoppers.â Jenner is no stranger to a side project â along with being the worldâs highest-paid model, she co-runs the Kendall + Kylie apparel line, is a collaborator with oral care brand Moon and even has her own tequila brand, called 818 â but what kind of responsibility would a role like this actually entail? As creative director of FWRD, Jenner will be in charge of âthe look and feel of the site,â according to a press release from the brand. It added that she will be responsible…