Recent Posts

September 04, 2021 at 08:00AM Long, full hair may be the standard (thanks, old-school shampoo commercials!), but in reality, it’s far from the norm. There are a lot of reasons someone might have thinner hair, from genetics to postpartum hair loss. And while hair thinning is more common as we get older, anyone of any age can have thin hair, or fine hair (aka hair that’s physically smaller in diameter than its fuller counterparts). That’s why, as always, the right haircut can be a total game-changer. No matter your hair length or texture, your next cut is just a scroll away. We caught up with three ultra-talented hairstylists—Sanda Petrut of Maxine Salon in Chicago, celebrity stylist Joseph Maine, and Ryan Trygstad of Mark Ryan Salon in New York City—to find out their tips for cutting and styling thin and fine hair, as well as the…

September 04, 2021 at 08:00AM Up until about six years ago, aside from holiday sandals, I never used to wear flat shoes. Instead, I’d teeter around in heels, whatever the occasion—be it a night out or a trip to the supermarket. I guess I had subscribed to the idea that working in the fashion industry meant practical things such as flat shoes weren’t part of the uniform. In my defence, flat shoes weren’t given the same treatment that they are today.Then the tide turned. From Céline’s (when the brand still boasted its accent) Glove shoes to Gucci’s once-again-iconic Jordaan loafers, the humble flat was given the haute treatment by a host of brands. Now, you’ll find plentiful flat shoes that look just as pretty as heels, if not more so.It’s official—flat shoes are cool, and I wear them around the clock. Not only are they…

September 04, 2021 at 08:00AM Over the years, I’ve accumulated quite a nice collection of lingerie, had multiple bra fittings and received quotes from some of the biggest experts in the industry on the dos and don'ts of lingerie across the board. Most of these rules are easy enough to follow, except for one (at least for me). During my most recent lingerie fitting for a story I wrote on what it’s like to wear lingerie sets for a week straight, the saleswoman assisting me told me that if I’m not storing my lingerie properly, I’m basically killing it, not getting my money’s worth, and so on and so forth.Instantly I switched into panic mode as I realised all my lingerie was currently stuffed in my drawer along with the rest of my five-for-£20 underwear and random assortment of sports bras. In other words,…

September 04, 2021 at 06:30AM In case you hadn’t noticed, nails are in right now. In fact, the events of the past 18 months have had us expressing our creativity through nail designs in hundreds of different ways. Whether it’s via a nude, polished finish to make us feel pulled together, an array of rainbow brights to inject some joy into our day or something a little more artistic to serve as a creative outlet, we’re all turning to our nails as a way to make ourselves feel great.This is theory is most applicable come autumn. As the days get shorter and the weather gets increasingly dark and dreary, finding the little ways to lift our spirits and make us feel good about ourselves should be prioritised. And so, autumn nail trends are, if you ask us, amongst the most important and monumental beauty trends of the year.So if you’re still not on the nail…

September 04, 2021 at 06:18AM Whether or not you’ve actually visited the French capital, you’re likely familiar with the archetype of the Parisian aesthetic. Marked by dishevelled hair, a classic red lip and an effortless, low-key ensemble, the French-girl look is a well-known style trope with roots in the early 1950s.Popularised by the likes of Brigitte Bardot and Jane Birkin (a Brit with so much je ne sais quoi), French style has since been reimagined by modern-day influencers including Sabina Socol and Ellie Delphine. While classic jeans, a white tee and a basket bag are still prevalent, the look now includes slip skirts, blazers, corduroy trousers, cable-knit cardigans and more. Of course, the French approach to beauty and style is more pertinent than the clothes themselves. The look is low-maintenance, slightly carefree and just “undone” enough.We’re pleased to report that Parisian It girls still cherish the classic French style code to some degree,…

September 04, 2021 at 06:14AM Summer print trends are always pretty distinguishable—think daisies, bright tie-dye, rainbow stripes—but autumn print trends? They’re a little less predictable. Each cold-weather season sparks different print trends than the last, and autumn 2021 is no exception.Sure, you can always expect some form of checks to make an appearance, and with the simple update of a colour palette, florals are considered a motif you can wear year-round. But as for any other print trends? Until we see the creations designers have in store for us on the runway and which ones fashion people end up gravitating towards, your guess is as good as ours. Thankfully, we’ve done our research and can confirm that six overarching print trends are going to take off this autumn. It turns out checks feature heavily by way of tartan, which hasn’t been seen on this scale for…

September 04, 2021 at 06:09AM A good cleanser might be the foundation of any successful skincare routine, but finding the right moisturiser can take your skin to the next level. While celebrities might have access to the very best facials and skincare experts in the business, there’s no doubt that most of the A-list have seriously good skin, and a lot of that will be down to the moisturiser they slather on daily.Although there are celebrity exceptions (Emma Stone reportedly loves olive oil, while Pixi Geldof swears by argan oil), a little bit of digging proved that basically all our favourite celebrities were loyal to one moisturiser. Ranging from £13 to £350, there’s a whole mix of price points and skincare solutions here, but keep scrolling for the very best moisturisers that the likes of Meghan Markle, Rosie Huntington-Whiteley and Victoria Beckham actually use.After Alexa’s favourite…

September 04, 2021 at 06:08AM From the runways to the virtual pavements of social media, team Who What Wear is here to decode every trend, no matter how big or how small. We look to all corners of the real world and the internet to hunt down the next big thing, and with the autumn season looming large, it felt like the right time to investigate the hotbed of newness that is TikTok. Here, trends take off almost out of nowhere, with little regard for what’s available in stores, what designers are offering or what Joe Public (that’s me) might be interested in wearing. It’s a microcosm of alternative subcultures and unique style, the likes of which you might not so readily find on other visual platforms such as Pinterest or Instagram. It’s where the strangest themes are born (goblincore or gorpcore, anyone?), yet…

September 04, 2021 at 06:02AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves).Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a particular thing or label. But other times, it’ll…

September 04, 2021 at 06:01AM Amongst the women in my family, we’ve always believed in the power of the change-room boogie. You know, the inadvertent reaction you have when trying on clothes at a store and finally finding a piece that fits *just* right, inevitably leading to a quick shimmy in front of the change-room mirror to whatever pop song is playing over the loudspeaker.Okay, maybe it’s just us? But I’m sure everyone can relate to the exciting feeling of putting on an item of clothing that instantly fits like a glove. As a petite woman, I have to say it’s a rarity. There’s usually a skirt hem dragging on the floor or a trouser leg that requires rolling up whenever I’m trying on clothes. That is why this month, I set out to find some petite-specific items that warrant a change-room boogie (or…