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September 11, 2021 at 06:16AM I think everyone remembers the first time they purchased a Jo Malone candle. I certainly do. I was 16 and working as a Christmas temp at Topshop. Jo Malone London had recently opened its first (and only) store just around the corner, and I’d walk past it on my way to work. It was easily the most beautiful shop I’d ever seen.One morning, when I was uncharacteristically early for my shift, I plucked up the courage to finally cross the gilded Jo Malone threshold. Doing my best to look like I belonged, I casually browsed the perfume bottles and candles lined up so neatly across the mahogany cabinetry. After a polite minute, a genuinely lovely shop assistant offered to talk me through the perfumes and how they could be blended together and patiently held the lid off of each candle to allow me a sniff. I…

September 11, 2021 at 06:12AM When it comes to fail-safe outfit formulas, you just can’t beat a blazer and jeans. It’s a simple, chic wardrobe game changer that never lets us down. You can also wear this combination on repeat, and many of the people we watch closely for their style have been relying on very little else for the early days of autumn.To ensure you’re never out of styling options, today we’re taking tips from the impeccably dressed style set and serving you 11 fresh outfit ideas. From grey blazers worn with dark-wash denim for dressier occasions to beige blazers worn with vintage-wash jeans and sneakers for the weekend (and simple styling updates in between), here are several ways to style this timeless combination. We’ll never tire of it, as it's the ultimate throw-on look, particularly during the transitional weather between summer and autumn. Keep scrolling to see all our favourite ways…

September 11, 2021 at 06:06AM Ding ding! Let Fashion Month, and the race for this season’s coolest clothes, commence. We’re just a couple of days into New York Fashion Week and my head has completely switched into autumn mode. The weather in the city has been cheery enough to still warrant sundresses and sandals, but that has not deterred the stylish throngs of street stylers and A-listers from delving into a world of new ideas.A few trends are being spotted more frequently than others. There’s an influx of saturated colours, and they’re most commonly cropping up in simple dress shapes for easy wear—if anything can lure you out of black, navy and grey this winter, it’ll be the bright day dress. There are trouser suits that put loungewear firmly in the shade, a slew of Y2K throwbacks and boots so tempting, we don’t even feel the need…

September 11, 2021 at 06:00AM Perhaps to make up for the lack of colour in both our lives and our wardrobes over the last 18 months, the fashion world has brought in the sartorial big guns for A/W 21 and delivered a spectrum of saturated shades that wouldn’t look out of place at a primary school. Weary of the neutral and monochrome palettes that have pervaded recent seasons, big-name designers including Prada, Bottega Veneta and Versace sent cobalt blue, Kermit green (yes, it’s a thing), Barbie pink and fire-engine red down their runways. It was the injection of feel-good fashion endorphins that we all needed. As always, where high-end brands go, the high-street follows, and as we enter September, we've started to see eye-popping brights trickle into the new-season edits of Arket, Zara and H&M. While some people might instinctively shy away from the extraversion of this colour trend, rest assured that…

September 11, 2021 at 06:00AM I get it—secondhand and vintage shopping isn’t for everyone, but for me is a real treat. The bargains I’ve found: from a £15 Aquascutum jacket to a £110 classic Burberry trench coat, as well as an embroidered cardigan French influencer and founder of Rouje, Jeanne Damas complimented me on. Not to mention the pieces of vintage sportswear I wear religiously and a checked shirt I bought for £3 from the Salvation Army charity shop, which I still wear 11 years on. Outside of COVD times, I genuinely loved nothing more than browsing my favourite retro clothing shops. However, right now, I have to settle for the digital options available—thankfully they are plentiful. From Etsy to eBay as well as Vestiaire Collective and Oxfam’s online store, there are many ways to find pre-loved items.This month many people in the fashion world are celebrating…

September 11, 2021 at 06:00AM People often get a little bit confused when I harp on about my thin hair. “Your hair isn’t even that thin,” they say. However, it’s important to note that just because somebody has a lot of hair, doesn’t mean it’s thick. My hair is long, sure, but when my locks are overdue for a cut, they look scraggly, and my lack of actual strands becomes all too apparent. However, that’s not to say that my hair isn’t consistently thin all over. At the nape of my neck, I’d say I have an average amount of hair, but as you move your attention toward the crown of my head, you could probably count the individual hairs sprouting out of my scalp. Over the years, I’ve become somewhat self-conscious of the bald(ish) patch where my thin hair parts at the crown of…

September 11, 2021 at 06:00AM As a beauty journalist, I often get a lot of people asking for my skincare and makeup recommendations. I can’t lie—it’s a pretty good feeling. I’m lucky enough to be gifted with new products to try out on a weekly basis, but as someone who’s always had an interest in beauty, a lot of the products I own I purchased myself. There’s truly nothing better than testing out products that catch your eye. Fortunately, even if I try a product that I’m not necessarily fond of, I always have a friend to take it off my hands.My thorough skincare journey started a year and a half ago. I’d had an intense panic attack that left me in bed for a few weeks feeling as though I’d lost all control of my life. However, I soon discovered that creating my own a.m.…

September 11, 2021 at 06:00AM It’s not often that a high-street fashion brand invests heavily in a niche seasonal trend, but clearly, Mango knew what it was doing when it created its Checkers Game capsule. Composed of a tight edit of autumn-ready pieces fashioned out of dramatic checked fabrics, this collection will be a dream for those of us who have been enjoying A/W 21’s foray into graphic prints. Needless to say, every member of the Who What Wear editorial team is besotted.After a quick survey, it transpired that the leading looks in the collection included the checked long-sleeve turtleneck, which will be a godsend in the layering department this season, whether it’s under a white shirt or a summer dress or styled with wide-leg trousers. The minidress was another winner thanks to its retro appeal and stylish flared sleeves. We think it would…

September 11, 2021 at 05:23AM In the ever-changing game of “which brand does everyone want to buy now?” there are a few obvious blockbuster fashion houses that have remained at the top of the tree for some time. You all know Bottega Veneta is still trending, that Gucci is still very desirable and that, given half a chance and an heiress-level bank account, we’d snap up everything from The Row. But what of the less obvious labels that fashion people are clamouring to get? Which pieces are in high demand for photoshoots, celebrity outfits, Instagram snaps and—due to the timing right now—fashion month street style opportunities? What are the names we’re constantly talking about in the office, and where do we most commonly see “sold out” signs? Well, this is what the below story is for—to highlight the most popular brands for autumn 2021. There’s a Jekyll…