Hidden Lingerie Is Making Intimates More Comfortable for Women with Crohn’s and Colitis
September 14, 2021 at 06:00PM It is a truth universally accepted that bras and underwear are the worst. In a journey akin to searching for the Holy Grail, the hunt to find those magical and perfect undergarments can feel like an endless series of challenges. Whether shoppers are looking for lift, coverage, size, colour, fabric, style or anything (and everything) in between, what unites most bra wearers is the struggle for comfort. For women with Crohn’s disease and colitis, this pursuit can feel especially exhausting. Toronto-based brand Hidden Lingerie is trying to change that. Featuring an array of bralettes and undies in muted tones, founder Natalie Jones created her company with the hope of “changing the way women who have Crohn’s and colitis feel about their bodies.” Jones has from Crohn’s disease herself and describes how hard it is for women who like…