Why Aren’t More Fashion Brands Designing Adaptive Clothing?
September 15, 2021 at 08:10PM Image Source: Courtesy of Slick Chicks / Roohi Photography “The first thing we do in our day is put on our undergarments and not all of us put them on one leg at a time,” says Helya Mohammadian, founder and CEO of adaptive underwear brand, Slick Chicks told POPSUGAR. “People have different experiences and some people need help changing.” Sure, there are a handful of brands with adaptive collections, or clothing designed around the needs and abilities of people with varying degrees of disability - there’s Nike, which produced the first ever hands-free sneaker, Go FlyEase, that allows wearers to slip feet in without zipping, tying or velcroing closed; ASOS created the first wheelchair-friendly jumpsuit back in 2018; and Target and Tommy Hilfiger sell adaptive clothing. But when one in four US adults have a disability, and diversity…