Recent Posts

September 23, 2021 at 07:00AM Despite the pervading uncertainty, it feels as though 2020 and 2021 were the years of the small brand. Of course, that is not to diminish the struggles that independent brands have faced (and still face) through the pandemic, but as the parameters of our lives shrunk, our fascination for small-scale production only grew. Whether it’s due to concern for the environment or purely a fear that independent businesses would fail without our support, platforms such as Etsy and Instagram gave us a chance to discover new names like never before. As a team, we’re passionate about championing small brands, and like intrepid explorers, we’ve spent many an evening wading through the internet to hunt down those unknown labels. When you stumble across a gem, there’s nothing quite like it. It also helps that big-name e-commerce sites like Net-a-Porter are becoming so much better at celebrating up-and-coming talent. More than…

September 23, 2021 at 06:05AM For a lesson in what to wear right now, you needn’t necessarily look to the runways, as, often, they showcase creations too fantastical for everyday use. Instead, we like to zero in on the street style set, which reliably cherry-picks the need-to-know pieces for us, subsequently setting the tone of our wardrobes for the season ahead. And right now, as we find ourselves in the midst of fashion month, those dashing to and from shows are serving up all the shopping inspiration we need with their perfectly executed outfits, which feature some seriously chic items.Identifying these items comes easily to editors. Chances are we’ve already come across them during our dutiful fashion research. However, for the average person who doesn’t work in the industry, finding out where to buy that gorgeous dress from the streets of, say, New York Fashion Week, is…

September 23, 2021 at 06:00AM A change of season is the perfect time for a wardrobe reset—and that doesn’t just mean buying lots of new things. The ideal autumn capsule wardrobe includes classics we revisit every year, such as buttery leather ankle boots, trench coats and knitwear, with small tweaks to make these classics feel updated. There are 11 items for autumn that are worth considering if you’re looking to make any new-season investments.Whether it’s chic, cosy knits, super-cool leather separates or elegant wool coats, there are plenty of pieces slowly taking over new-in sections. We find that autumn is the perfect time to step back and really think about what’s worth buying and what slots into your existing cold-weather wardrobe. The items below are hero items that all of your autumn outfits can centre around, whether it’s a knitted vest or a pair of chunky boots.…

September 23, 2021 at 06:00AM Generally speaking, when it comes to hair there seems to be one main thing that people want from their strands: thickness. In fact, when friends and family reach out to me with hair-related queries it’s most frequently to ask what the best products for thin hair are. I’ll be honest though, although I adore a good volumising product, hair thickness has never really concerned me. While my individual strands are quite fine, they’re coarse in texture and there’s a lot of them: I’m more likely to be testing products that promise hair hydration or strand-sleeking results than anything that makes hair look thicker. Until last year, that is.After having my first child I experienced the much-talked about postpartum hair loss and wow was it intense. After enjoying even thicker, glossier hair during pregnancy I was shocked to see the huge amounts of hair that I was losing every day…

September 23, 2021 at 06:00AM Avid Who What Wear UK readers will already know that we’re low-key obsessed with FitFlop. A brand that prioritises comfort and coolness in its footwear is always going to be a winner with us. (After a week of running around LFW shows, pass us the slippers, please.) The shoe brand has been on our radar for a while now, especially since the rerelease of the original Walkstar, which we spotted gaining cult status back at the beginning of the summer and have barely taken off since. Sadly, sandal weather is nearing its end, and it’s almost time to hang up our chunky flip-flops for another season. However, with a new season comes new shoes, and if you’ve been wondering which styles to wear between now and boot season, you’ve come to the right place. FitFlop’s new collection just…

September 23, 2021 at 06:00AM Lila Grace opens Richard Quinn.This week, London Fashion Week returned after 18 months of digital-only shows to a mix of presentations, runway shows and virtual experiences. Although there was the return of street style and fashion week parties, a lack of international guests, smaller capacities and financial pressure meant it wasn’t quite business as usual. Many of the big players were missing from the schedule, such as JW Anderson, Christopher Kane and Burberry, and so the week naturally had more of a focus on emerging, young talent. The likes of Rejina Pyo, Nensi Dojaka and Supriya Lele created the standout shows that garnered the most attention.Although the overall schedule felt restrained, the clothes we saw on the runway certainly weren’t, as they felt like an antidote to months of lockdowns and restrictions. These are clothes to have fun in, with a move away…

September 23, 2021 at 06:00AM There’s nothing quite like the freshness of the first autumnal morning of the year. You know the sort: sunny yet crisp, with leaves starting to settle under trees. Well, this morning was exactly that, and I have to say it got me pretty excited about the cold-weather staples that have sat unworn in my wardrobe for the last six months. It also had me eagerly scrolling through the new-in sections of my favourite high-street brands and lapping up all the autumnal outfit inspo that they provide. If I had to pick three brands that are particularly exciting right now, I would have to say H&M, Mango and Arket. Each brand has really nailed that high-end relaxed polish that I crave from my autumn wardrobe. I’m talking about tailored trousers, oversized blazers, cosy colour-pop knits and chunky boots. These are easy yet timeless pieces that can be mix and matched…

September 23, 2021 at 04:00AM When it comes to my hair, I tend to fluctuate between two lengths: just above my shoulder or just above my boobs (both technical terms). Yet there always comes a time with both lengths when I start to feel like I want to either chop it all off and start again or indulge my inner Rapunzel and grow it out super long.Right about now, I’m at the “chopping it all off” stage, mainly down to the fact that I’m seeing cool, short hairstyles pretty much everywhere I look and the fact that I can’t get a haircut right now. Yes, short hair is definitely trending, and I want in. However, before I sprint to the salon, I think it’s best I start to garner some expert advice on potential styles.“Short hairstyles are on-trend at the moment,” confirmed Neil Barton, Goldwell ambassador…

September 23, 2021 at 03:30AM When it comes to ‘80s fashion, we have a (surprising) amount to be thankful for. While the decade previously hadn’t influenced our wardrobes for a long time, in recent years, we’ve come to the realisation that all the most current trends today are courtesy of the '80s. Now, if you’re not too familiar with the nuances of this era, there are a few standout looks we’re sure you’ll recognise: big shoulders, white jeans, underwear as outerwear and oversize jewellery. It was the decade of the power dresser but also of punks. It gave us Madonna, Sade, Tina Turner and Cher, plus numerous other superstars whose sense of style influences many right now.Don’t believe us? From the fact that Princess Diana’s archive is inspiring some of the world’s most influential designers to the more basic resurgence in women wearing blazers with…

September 23, 2021 at 02:08AM Hold up—there are actually items Who What Wear UK editors won’t buy from Zara? I know—we can barely believe it ourselves, but it’s true. Just like everyone else, we have pieces we find ourselves gravitating towards and others we avoid at all costs. And today, we’re here to share exactly what we prefer not to buy from the fast-fashion retailer. Admittedly, while the “don’t-buy” lists are significantly shorter than the “must-buy” lists, the reasoning behind each editor’s answer is worth hearing out, especially if you’re on the fence about purchasing one of the items for yourself.Now, we aren’t saying you shouldn’t be shopping for these at Zara. (Heck, some of the items our editors would rather not buy might be your favourite Zara section, and that’s okay—we all have our preferences and opinions.) Truly, in this situation, there’s no right or…