Recent Posts

September 27, 2021 at 08:00AM My hair has recently reached that awkward in-between length: it’s no longer the mid-length lob that I visited the hairdressers for last year but it can’t quite be considered a long hairstyle yet. Instead, it’s sitting rather uninspiringly on my shoulders causing me to seriously consider going for the chop. I’ve experimented with shorter hairstyles over the years but have never taken the plunge into a full-on bob.However, with my Instagram feed starting to fill up with dramatic, post-lockdown haircuts, I have to admit that I’m seriously tempted to forgo my lengths in favour of something shorter, choppier and infinitely cooler. And a quick look online confirmed Kourtney Kardashian to Lily James, so many celebrities have undergone major short hair transformations over the last year, and their styles look seriously amazing.Keep scrolling for 38 celebrities and fashion girls that are stepping out in the best bob hairstyles right now. Trust me—these are the looks to copy…

September 27, 2021 at 08:00AM Getting to grips with exactly what sort of beauty practices are right and what are wrong can feel quite overwhelming. One minute, double cleansing is all the rage, and the next, everyone’s preaching that it’s wasteful and unnecessary. It makes total sense, therefore, that when it comes to your beauty routine, you should just do whatever feels best for you.However, with that being said, according to experts, there are a handful of beauty habits and tendencies that could be adding years onto your appearance—no ifs, ands or buts. So if you’re fed up of spending a fortune of anti-ageing lotions and potions to no avail, it could be worth taking a long, hard look at your routine as a whole. To help you establish exactly what parts of your regimen could be working against you, we’ve enlisted the…

September 27, 2021 at 08:00AM People got really hyped up about Y2K. It was the turn of the century, you could finally listen to that Prince song and mean it, plus there was a lot of talk about how there was a computer bug that was going to turn everything off at the stroke of midnight, as our PCs wouldn’t be able to understand the switch from 1999 to 2000. While programming disasters were (mostly) averted, I can’t say the same for fashion. Y2K was a particular sort of era. Sure, it was a simpler time when people could still wear jeans or a nice top and trousers to a red carpetevent, but there were fedora hats, Juicy Couture trackies and lots of pointy-toe heels that everyone seemed to wear with bootcut jeans (shudders).The thing is Y2K trends are booming. Thanks to Gen…

September 27, 2021 at 08:00AM Think back to the late ‘90s. We watched Friends religiously, Green Day T-shirts were all the rage, nu-metal culture was on the rise, shoes came in the form of Etnies or DCs and you couldn’t move for the amount of Dickies and Carhartt being worn by the nation’s teenagers. Today, however, I want to talk about the '90s jeans we all wore. From my memory, the predominant look was an ultra-baggy style that had to be so long and loose they soaked up any amount of water on the floor. If it rained, you would inadvertently end up with a pair of two-tone jeans. And much like other Y2K trends, these trousers are back. Right now, one pair in question is incredibly popular: Weekday’s Rail Mid Loose Straight Jeans. It’s easy to see why—these are classic '90s baggy jeans with a lowish waist…

September 27, 2021 at 08:00AM My hair has recently reached that awkward in-between length: it’s no longer the mid-length lob that I visited the hairdressers for last year but it can’t quite be considered a long hairstyle yet. Instead, it’s sitting rather uninspiringly on my shoulders causing me to seriously consider going for the chop. I’ve experimented with shorter hairstyles over the years but have never taken the plunge into a full-on bob.However, with my Instagram feed starting to fill up with dramatic, post-lockdown haircuts, I have to admit that I’m seriously tempted to forgo my lengths in favour of something shorter, choppier and infinitely cooler. And a quick look online confirmed Kourtney Kardashian to Lily James, so many celebrities have undergone major short hair transformations over the last year, and their styles look seriously amazing.Keep scrolling for 38 celebrities and fashion girls that are stepping out in the best bob hairstyles right now. Trust me—these are the looks to copy…

September 27, 2021 at 07:00AM We created What to Buy Now to bring you a concise edit every Monday of the items we really love, including pieces from the high street and designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing.We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll also make sure everything we include will look just as fresh in a year’s time as it does now.Of course, we’ll also bring you those pieces that simply set your heart racing in a way that…

September 27, 2021 at 06:08AM Typically, I enjoy getting dressed during the cooler months more than I do during the summer, but I have been enjoying basking in the glorious sunshine we’ve been treated to lately. It’s been nice to rediscover the dresses that I negated last year, which I’ve been wearing with little else but sandals these days. But as the saying goes, a leopard can’t change its spots, and my mind is already beginning to get fixated on my autumn wardrobe.Autumn is the perfect time to assemble outfits. It’s not too hot nor too cold, and it’s the best time of year to experiment with layers and heavier textures to come up with the most inventive looks. One of the first things I always want to shop for in autumn is knitwear. There’s just something so comforting about it that makes it difficult for me to resist. And with many of us still looking to spend more…

September 27, 2021 at 06:05AM After months (and months) of blank diary pages, chances are your social calendar is now full up with catch-ups with friends, which are, most likely, going to be held at the pub. But since we’ve not had that much practice of late (getting dressed for being outside, that is), we decided to help you out. Just because you don’t require a ball gown and elbow-length gloves doesn’t mean you can’t make an effort for your next pub visit. If you want to wear your most fabulous dress, go for it! Joggers more your thing? That works, too. Still, if you’re looking for an ensemble somewhere in the middle, we’ve got you covered.Below, we’ve outlined seven outfits that strike the perfect low-key chic balance but don’t feel too OTT for your surroundings. Keep scrolling for perfect pub-ready looks to wear for your next…

September 27, 2021 at 06:00AM We’ve been graced with so many new beauty launches over the past year, but for me there’s one that has been more anticipated than any other—the UK arrival of Kylie Cosmetics. Since the brand’s cult lip kits sold out in a flash back when the brand launched back in 2015 I’ve been keen to get my hands on some of the products, but expensive global shipping and potential customs charges were enough to put me off. Thankfully, though, the businesswoman, soon-to-be mother of two and founder of Kylie By Kylie Jenner, Kylie Skin, Kylie Baby and Kylie Swim has finally graced us with shipping to the UK and you can now find Kylie Cosmetics and Kylie Skin at Harrods and Selfridges, and, as of next week, Boots. A few months ago Kylie relaunched Kylie Cosmetics after disappearing for a few months and with…

September 27, 2021 at 06:00AM Michelle wears the Ziggy Jeans, Happy Hour Oxford Shirt and Love Struck Heels. There’s been a lot of fresh trends emerging this autumn, which is hardly surprising after most of us spent the last 18 months in leggings and tracksuits. We’re definitely ready for a refresh, and never have those September back-to-school vibes felt more apt. It is, however, quite a leap for most of us to go from wearing leggings to sporting some of the biggest new catwalk trends (think bold brights, cutout details, over-the-top sparkle and logomania). We love you, designers, and we respect your ambition, but in reality, it’s the more low-key, accessible micro-trends that most of us will actually be adding to our everyday wardrobes this season. At Who What Wear, it’s our hobby to spot these emerging mini obsessions, and this season we’ve come to the conclusion that it’s all about the following six…