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October 04, 2021 at 08:00AM Getting to grips with exactly what sort of beauty practices are right and what are wrong can feel quite overwhelming. One minute, double cleansing is all the rage, and the next, everyone’s preaching that it’s wasteful and unnecessary. It makes total sense, therefore, that when it comes to your beauty routine, you should just do whatever feels best for you.However, with that being said, according to experts, there are a handful of beauty habits and tendencies that could be adding years onto your appearance—no ifs, ands or buts. So if you’re fed up of spending a fortune of anti-ageing lotions and potions to no avail, it could be worth taking a long, hard look at your routine as a whole. To help you establish exactly what parts of your regimen could be working against you, we’ve enlisted the…

October 04, 2021 at 08:00AM Assembling trendy outfits is always a priority for fashion types, particularly at the beginning of each new season when you no doubt want your looks to feel fresh. But you needn’t spend frivolously to ensure everything you wear is of the moment. Instead, it all comes down to clever styling and pairing certain pieces with one another to unlock their full style potential.Sure, you might feel the need to invest in a couple of new hero buys to breathe new life into your existing wares, and we certainly won’t judge you for doing so. Still, we firmly believe that there are plenty of trendy outfits to be found already hanging in your wardrobe.To help us illustrate our point, we’ve found some incredible outside-of-the-box outfits that we think you’ll be able to re-create with minimal effort or expenditure for autumn and…

October 04, 2021 at 07:00AM We created What to Buy Now to bring you a concise edit every Monday of the items we really love, including pieces from the high street and designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing.We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll also make sure everything we include will look just as fresh in a year’s time as it does now.Of course, we’ll also bring you those pieces that simply set your heart racing in a way that…

October 04, 2021 at 06:29AM The resurgence of ’90s fashion has resulted in a truly mixed bag of emotions. While the ‘90s can be credited with providing us now-favourable slip dresses and kitten heels, there’s also a raft of trends we’d like to keep in the past. After reaching out to the rest of the Who What Wear team, we reminisced about all the pieces we used to be so proud to own but can’t imagine ever wearing again (we think), as well as the celebrity looks we’ll happily revisit time and again.Just when you think all of the possible forgotten looks from the 1990s had remained hidden, along comes another one. How much do you want a really ridiculously small bag right now? And how much better would it be if it had tiny handles and was rendered in silk-satin (see Kate…

October 04, 2021 at 06:11AM I’ve spent much of my career trying to pinpoint what makes French style so alluring and covetable. Of course, a lot of what we consider to be French fashion is generalised. Basket bags (not unlike Tamara’s above), Breton-stripe tops and berets are all instantly associated with that Gallic-girl charm. But I’ve come to find that the clothes and accessories many French women gravitate towards are more subtle in their connotations.While it can’t be said of all French dressers, there are many who subscribe to a classic aesthetic, wearing never-date items on rotation. I’ve been analysing these wares for some time and can now confidently proclaim that, to assemble your own stylish French capsule wardrobe, you’ll only need nine pieces.As I said, these pieces aren’t necessarily what springs to mind when you think about French fashion. Still, I think that’s…

October 04, 2021 at 06:08AM Cycling shorts, thong sandals, cargo trousers—we’ve lost track of the number of “unexpected” fashion trends that have transcended to become the height of cool, but if you asked us a few seasons ago, even we couldn’t predict that this retro item would make an appearance on the style agenda. Knitted vests have made a major comeback thanks to the likes of Gucci and Burberry, which made the preppy top a firm fixture on the runway way back in 2019. Ever since, the formerly fuddy-duddy knit has started to crop up in the outfits of our favourite influencers. Of course, you can borrow styling techniques from your grandpa by pairing them with a button-down shirt, but the sartorially savvy seem to be mimicking Chandler Bing by layering theirs over simple T-shirts—here’s looking at you, Anne-Victoire. Keep scrolling to see how fashion people are wearing the throwback buy. Then go…

October 04, 2021 at 06:00AM There’s no doubt that gender-orientated perfumes should be a thing of the past. Scents shouldn’t be assigned “male” or “female” as arguably all fragrances are unisex—it’s completely subjective, as our olfactory nerves will tell us what we like and don’t like regardless of how we identify. However, there are some incredible scents out there that are considered more “unisex” than others. While I’m quite the fan of perhaps what would be considered “feminine” fragrances—Diptyque’s Eau de Rose is one of my favourites—I have a soft spot for the “unisex” fragrance. It all started, of course, with CK One way back in the ‘90s. But more recently, it was Glossier’s You perfume that launched in 2017 that really turned my head. It is warm and creamy and it moulds itself to your own personal scent, which is why it’s described as…

October 04, 2021 at 06:00AM As the new season rolls around, it can be tempting to start eyeing up the new-in pieces that are dropping in-store, and while there are occasions when a purchase is required, we tend to find that that sense of “newness” can be re-created with pieces that are already sitting in your wardrobe. It’s all about styling. Personally, I love browsing both the latest street style snaps and runway looks to gather ideas for the coming months. Typically, these sources are rich with inspiration and cutting-edge ways to work even the most timeless items of clothing. For me, both the Celine and COS A/W 21 shows were gold mines for easy yet undeniably fresh outfit pairings. Think bomber jackets and midi skirts, slip dresses and oversized blazers, miniskirts and chunky boots. Deceptively simple yet they all have that particular 2021 brand of je ne sais quoi that makes you fall in love with fashion all…

October 04, 2021 at 06:00AM Wedding season might traditionally fall in the summer months, however after years of rescheduled nuptials and diaries filling for next year, wedding guest outfit planning is now pretty much a year-round activity. If you’re on the hunt for some amazing wedding-ready looks, let us narrow things down a little bit for you by sharing the brands that always deliver when it comes to beautiful, but comfortable, occasionwear.Our list includes some labels which you’re likely to spot at any British wedding, such as Rixo and Self Portrait. But we’ve also added some lesser-known names into the mix if you’re hoping to discover something new. This includes Own Studio, which despite technically catering to brides and bridesmaids, creates beautiful silk separates in plenty of elegant colours that you can also wear as a guest. Franks and Omnes are two other small…