Recent Posts

October 05, 2021 at 10:13AM At Who What Wear, we’re experts when it comes to spotting microtrends. But what is a microtrend, you say? Well, it’s the kind of detail that’s distinguished by something as small as the texture of a fabric or the placement of a button. For example, more recently we’ve given you the heads up on microtrends ranging from bouclé jackets to sailor collars, but there’s another one we need to draw your attention to that’s big this season: the sweetheart neckline. For the more eagle-eyed reader, you’ll recognise that this microtrend appeared last winter too however, it continues to remain a favourite among the fashion crowd.From designer to high street, sweetheart neckline knitted pieces continue to have a very fashionable fanbase right now with influencers across the globe embracing the flattering silhouette. Rosie Huntington-Whiteley wearing the Khaite top. Of course, as with most trends, Rosie Huntington-Whiteley wore…

October 05, 2021 at 10:22AM There’s no denying that one of the biggest trends to emerge in 2021 has been the rise of ingestible beauty products. In fact, when we asked experts at the start of the year to predict the biggest trends in the skincare space, almost all of them called out skincare supplements and products that focused on the inside as trends to watch. This really comes as no surprise. As a lot of our traditional beauty routines have been stripped-down and pared-back over the last 18 months, it makes perfect sense that ingestible beauty supplements that promise plump, radiant skin and stronger hair are growing in popularity.So when we heard that Vida Glow—a market leader in ingestible beauty and the number one global marine collagen brand—was launching in the UK, we were understandably intrigued. Formulated to firm skin, thicken hair, strengthen nails and…

October 05, 2021 at 10:13AM At Who What Wear, we’re experts when it comes to spotting microtrends. But what is a microtrend, you say? Well, it’s the kind of detail that’s distinguished by something as small as the texture of a fabric or the placement of a button. For example, more recently we’ve given you the heads up on microtrends ranging from bouclé jackets to sailor collars, but there’s another one we need to draw your attention to that’s big this season: the sweetheart neckline. For the more eagle-eyed reader, you’ll recognise that this microtrend appeared last winter too however, it continues to remain a favourite among the fashion crowd.From designer to high street, sweetheart neckline knitted pieces continue to have a very fashionable fanbase right now with influencers across the globe embracing the flattering silhouette. Rosie Huntington-Whiteley wearing the Khaite top. Of course, as with most trends, Rosie Huntington-Whiteley wore…

October 05, 2021 at 08:00AM Everyone deserves a beauty editor in their group chat for on-the-go questions on everything from the best concealer to where to go for a manicure that’ll last beyond the weekend. With the enviable job of testing and reviewing a seemingly endless supply of beauty products, they’re the best bet for product recommendations. The downside? When you’ve got every beauty brand in the world at your disposal, that often equates to using products that have a whole lot of numbers succeeding the pound sign. So we decided to have a chat with the beauty editors we have on speed dial to find out what affordable beauty products they use that rival the expensive ones out there. Keep scrolling to find the editor-approved affordable buys that you need to add to your routine. “I have a real body lotion aversion. I can’t stand the cold, so hopping round a…