Is Digital Clothing Fashion’s Ticket To Sustainability?
October 21, 2021 at 05:41PM In the age of fast fashion, TikTok shopping hauls and #OOTDs, we’ve come to associate style with an (overly) well-stocked wardrobe. Unspoken social media rules tell us that once an outfit is posted to one or all of our many feeds, we are never to be seen in it again. This culture inevitably plays into a hot-button issue in the fashion industry: the overproduction and overconsumption of clothing, one small solution for which may come via digital clothing. Zero10, a tech startup brand, is creating clothing exclusively for online spaces, and its efforts may address one piece of the waste puzzle by changing the way we think about clothes, instead of asking us to wear less. Launching on October 21, Zero10 is an iOS application that uses augmented reality (AR) technology to simulate garments from various brands onto…
