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October 22, 2021 at 10:04AM In case you don’t have time to check all your favourite shopping sites on a regular basis, don’t worry—I’m here to do that for you. It’s my job to keep my finger on the fashion pulse, and part of that is maintaining an all-seeing eye over the new-in sections of every brand, from the big to the boutique, to ensure you don’t miss a beat. And this week, as I was doing my research, I couldn’t help but be impressed by the fresh new pieces on three websites—Gap, H&M, and Marks & Spencer.Aïda Badji Sané wears a coat from H&M. While the high-street has generally been in autumn mode since September, it would appear these three brands have been saving some of their best cold-weather pieces until now, which is handy, seeing as the temperatures plummeted this week. It goes…

October 22, 2021 at 08:00AM There’s a guaranteed quick fix for switching up your look and it involves your nails. While changing hair colours or opting for a crop is the definition of “new year, new me” vibes; going for a new nail look is way more accessible. Trends come and go but we’re super into the nail trends making their way into our beauty routines in 2021. We could all do with a dose of joy and excitement and that’s exactly what our nails need too. Whether you save this page to show to your nail artist or do it yourself at home, this is your go-to guide for finding your nail look for the year ahead. To find out what trends you need to have on your radar, we caught up with Gaëlle Lebrat-Personnaz, founder and CEO of Manucurist. Keep scrolling for the full scoop.Ready…

October 22, 2021 at 08:00AM A good moisturiser is a skincare staple. Second only to thoroughly cleaning the skin with a great cleanser, a moisturising cream is the most important step in your routine to ensure you’re flooding the skin with hydration and vital antioxidants. Plus, a good one will act as the final step in protecting your skin against environmental aggressors during the day and will help your skin cells recharge and rejuvenate overnight.The problem with many moisturisers, however, is that they can be the most expensive element of a good skincare routine. With clever active ingredients and luxe textures, when it comes to the final step of your routine, you can expect to pay a little more, but that doesn’t mean you should have to.There are now some seriously amazing dupes out there from more affordable brands—all of which offer a high-quality product…

October 22, 2021 at 08:00AM It seems like no matter our given hair, most of us spend way too much of our time wishing for something else. Those with curly hair will go to great lengths to straighten it, just as natural brunettes will spend hours in colourists’ chairs trying to achieve the perfect blonde. And while everyone has the right to express themselves through the haircut, colour, or style of their choosing, education around best practices for one’s own hair could be the difference between hating what grows out of our heads and loving it. According to Erica Conan, ColorProof director of education, this is especially true when it comes to picking the best hair colours for thin hair. While those with thin hair have been convinced for years that ultra-light colours are the only ones that work for this hair type, this veteran stylist disagrees. “Colour preservation is key…

October 22, 2021 at 06:09AM We can talk all day about how much we adore French brands. We’ve gleaned countless styling tricks from the country's chicest stars and style gurus, whom we look to for excellent Parisian style. But what about the best French fashion brands that enable all the above? There are loads of them. From the super-luxe established designer Parisian fashion houses (Dior, Saint Laurent and Chanel) through to newer and more affordable startups such as Sézane or The Frankie Shop, there’s a veritable gamut of Gallic labels to get to grips with. And that’s before we even get started on the incredible midrange section the French industry has licked. Think of some of the names you know, such as Maje, Sandro and Claudie Pierlot. They’re the cherry on top of a particularly tasty contemporary-fashion sundae.French creator of Musier Paris Anne-Laure Mais carrying a Chanel bag. So to indulge our love…

October 22, 2021 at 06:06AM As a shopping editor, a question I find myself being asked again and again by friends, family, colleagues, and acquaintances alike is, “What do I buy the man in my life?” I don't like to generalise but, whether he’s your dad, brother, best friend, or significant other, they can be more difficult to shop for. Why? I can only speak from personal experience, but the men I buy presents for are a little less picky, which in turn makes shopping for them a broad prospect. This, however, makes them no-less deserving of the consideration I’d ordinarily pour into gift-buying—it just means I might have to think outside of the box. As your self-appointed personal shopper, I’m here to give you a helping hand where your male-orientated Christmas shopping is concerned. Below I’ve curated an edit of guaranteed-to-please Christmas gifts for men, which range from…

October 22, 2021 at 06:00AM If all goes to plan, we will be making up for lost time this party season with the first office parties, New Year’s Plans and friends get togethers we’ve had since 2019. All that time in sensible clothing is making us crave sequins, feathers and all things shiny. It might feel a little early to be thinking about your December outfits, but now is in fact the best time to shop for party pieces or start reserving looks you’d like to borrow from rental sites.Below we’ve charted five trends that we think you’ll see at every celebration this year. We have been careful to pick looks that are timeless, so you can wear them for many more Christmases to come and feel truly fabulous. December is time to have fun with your outfits, and play with texture, colour…

October 22, 2021 at 06:00AM First things first: Here at Who What Wear UK, we are firm believers in the joys of ageing. After all, what a privilege it is to have lived a life full of fun and to have the laughter lines to prove it? However, despite being downright dubious about a lot of the promises that certain anti-ageing products make, we’re also well aware that there’s no shame in wanting to keep your skin looking its best for as long as possible. And, for me personally, that means investing in a decent eye cream. Yes, despite my scepticism about the efficacy of eye creams while I was in my 20s, now that I’m in my early 30s and starting to see the first flurry of fine lines and long-lasting dark circles, I’m starting to notice a marked difference between the days that I use eye cream and…

October 22, 2021 at 05:57AM For a long time, our weekday wardrobes have been on a reliable rotation, but now, there’s a chance to enjoy getting dressed again, and we’re here to document it. This series gives you a closer look at the Monday-to-Friday outfit choices of the most stylish women we know.Remi Afolabi is Who What Wear UK’s video content creator, and ever since she started working with us a few months ago, I’ve wanted to buy everything—literally everything—she wears. With great earrings and knits on Zoom calls and the most expensive-looking Zara pieces, this girl has taste. If you aren’t one of the smart people following Remi (@remiafolabi) on Instagram already, let me introduce you to this digital native and her great looks. “I want to be comfortable, but I also want to look cool and put-together,” she tells me. “I love mixing relaxed pieces with pieces…

October 22, 2021 at 06:00AM I don’t know if you’ve ever been asked about the single luxury you would take to a desert island or perhaps the one food you would eat for the rest of your life if you had to pick one. Well, I’ve often thought about the sartorial answers to both of these questions, and I have concluded that blazers are the one thing I couldn’t live without—fashion-wise anyway. Easily dressed up and down, able to be paired with almost anything in my wardrobe (from dresses to denim and everything in between) and oh so flattering, the blazer really is deserving of its place in the fashion hall of fame. Over the course of my career, I have really noticed that high-street brands have stepped up their blazer game, particularly the likes of COS, & Other Stories and Arket, who have all made it their aim to perfect the art of a well-made basic. I…