Recent Posts

November 01, 2021 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…

November 01, 2021 at 06:50AM As any fashion editor will tell you, basics are arguably the most important part of your wardrobe. In our experience, if you don’t build a strong grounding, then you will struggle to put together outfits—after all, you can’t create a painting without a canvas or a building without foundations. You get the idea. If you look at the best outfits on Instagram, you’ll soon realise that each and every one will include a staple, whether it’s a white tee, classic flat boot, blazer or tailored trousers. In summary? Basics are big business.Wearing my favourite Arket white tee at fashion week.The four things I look for in a good basic are as follows: Fit, quality of the material, colour and versatility, and from my extensive shopping experience, I can safely say that Arket ticks all the boxes every time. For…

November 01, 2021 at 06:07AM Like so many, my shopping habits have changed vastly over the past 18 months. My second-hand intake has gone up by about 100%, and I find that I have more willpower than I previously did when scouting out the various new-in sections I browse daily—which I only do as part of my job, of course…Ordinarily, I’d have a wish list as long as my arm filled with shoes and dresses to wear to weddings, pieces I want to pack for holidays and a handful of chic items to wear to work. Now, aside from the four weddings I have on the horizon, for which I’ll be wearing outfits I already have in my wardrobe, I haven’t felt the insatiable need to buy anything new. Still, on the cusp of a new season, I thought I’d perhaps take a look at the latest collections from…

November 01, 2021 at 06:02AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves).Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or a natural desire to wear a particular thing or label.…

November 01, 2021 at 06:00AM Angelina Jolie doesn’t need to tell us that she doesn’t care about fashion trends for us to know that she probably doesn’t care about them. The writing is on the wall. Every time she steps out of the house, she wears some combination of classic pieces, many of which she’s worn before. Although much of what Jolie wears is designer, the pieces are so simple and classic that it’s fairly easy to copy her outfits.As far as Jolie’s aesthetic goes, you’ve probably noticed that she wears a lot of neutrals, loose yet tailored silhouettes, and timeless accessories. If you looked at her outfits 30 years from now, you probably wouldn’t even be able to name the decade in which she wore them. They’re that timeless. Even if your aesthetic isn’t quite as classic as Jolie’s, we’re firm believers that anyone can greatly…

November 01, 2021 at 06:07AM Like so many, my shopping habits have changed vastly over the past 18 months. My second-hand intake has gone up by about 100%, and I find that I have more willpower than I previously did when scouting out the various new-in sections I browse daily—which I only do as part of my job, of course…Ordinarily, I’d have a wish list as long as my arm filled with shoes and dresses to wear to weddings, pieces I want to pack for holidays and a handful of chic items to wear to work. Now, aside from the four weddings I have on the horizon, for which I’ll be wearing outfits I already have in my wardrobe, I haven’t felt the insatiable need to buy anything new. Still, on the cusp of a new season, I thought I’d perhaps take a look at the latest collections from…

November 01, 2021 at 06:02AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves).Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or a natural desire to wear a particular thing or label.…

November 01, 2021 at 06:00AM Angelina Jolie doesn’t need to tell us that she doesn’t care about fashion trends for us to know that she probably doesn’t care about them. The writing is on the wall. Every time she steps out of the house, she wears some combination of classic pieces, many of which she’s worn before. Although much of what Jolie wears is designer, the pieces are so simple and classic that it’s fairly easy to copy her outfits.As far as Jolie’s aesthetic goes, you’ve probably noticed that she wears a lot of neutrals, loose yet tailored silhouettes, and timeless accessories. If you looked at her outfits 30 years from now, you probably wouldn’t even be able to name the decade in which she wore them. They’re that timeless. Even if your aesthetic isn’t quite as classic as Jolie’s, we’re firm believers that anyone can greatly…

November 01, 2021 at 06:00AM Angelina Jolie doesn’t need to tell us that she doesn’t care about fashion trends for us to know that she probably doesn’t care about them. The writing is on the wall. Every time she steps out of the house, she wears some combination of classic pieces, many of which she’s worn before. Although much of what Jolie wears is designer, the pieces are so simple and classic that it’s fairly easy to copy her outfits.As far as Jolie’s aesthetic goes, you’ve probably noticed that she wears a lot of neutrals, loose yet tailored silhouettes, and timeless accessories. If you looked at her outfits 30 years from now, you probably wouldn’t even be able to name the decade in which she wore them. They’re that timeless. Even if your aesthetic isn’t quite as classic as Jolie’s, we’re firm believers that anyone can greatly…