Recent Posts

October 31, 2021 at 06:10AM Here at Who What Wear UK, we firmly believe that you don’t need to part with serious cash to get your hands on that perfect mood-lifting look, and with the high street offering up plenty of winning autumn buys right now (thank you, Arket, Mango, H&M, et al.), giving your wardrobe a refresh just got a little bit easier. Add to this the fact that the high street is no longer reserved for transient trends (and instead developing its offering of time-tested staples), and you’ve got yourself a winning combo.Case in point: On our wish lists this month have everything from COS’s perfect winter dress to Weekday’s on-point straight-leg jeans. Together, they make the ideal new-season capsule. So much goodness, so little time. So if you’re looking for that little sartorial pick-me-up, keep scrolling to see which hero buys…

October 31, 2021 at 06:07AM You might wish to remain in denial, but winter is coming, and as the saying goes, if you fail to prepare, then you need to be prepared to fail. You can apply this sentiment to many things in life, and your wardrobe is undoubtedly one of them. Before you know it, temperatures will plummet to single digits, and the last thing you want is to be caught out when they do. This is why I’ve taken time out to assemble an edit of non-negotiable and totally classic winter basics for you, to ensure you’re well and truly ready for the colder months. When it comes to a winning marriage of chic and cosy, nothing beats these classic winter basics. Sure, you might already have some of these pieces hanging in your closet or lurking in your drawers, but that’s the beauty of…

October 31, 2021 at 06:00AM If you’ve ever dealt with dark circles under your eyes, you know the struggle is real. It’s hard to mask the darkness in a way that looks natural and flawless. The trick here, though, is to find the right product—and that’s where colour correctors come in.“When you don’t want to cake on concealer to cover dark circles, colour correcting will be your best friend,” explains makeup artist and groomer Janice Kinjo, whose clients include Mindy Kaling, Uzo Aduba and Gabrielle Union. “It is a way to instantly neutralise discolouration, dark circles, and blemish marks underneath your foundation/concealer.”You might think that colour correctors and concealers are one and the same (I used to think they were interchangeable), but they’re two very different products. “Concealers are significantly different than colour correctors,” says makeup artist Gina Brooke, whose clients include Cate Blanchett,…

October 31, 2021 at 06:04AM You may recall that about a month ago, Meghan Markle descended upon NYC. And just like the old days, everyone lost it over everything she wore. One of those outfits was completely trend-free. She doesn’t live a trend-free life, but this particular outfit was as classic as it gets. And it got us thinking about trend-free outfits in general.Sometimes you just want to keep it simple and classic. Celebs clearly feel the same, as there are lots of trend-free celeb outfit examples out there in addition to Markle. But as a disclaimer, we agree that some of the outfits below contain some trendy elements (like Mindy Kaling’s sparkly Area sweatshirt), but you can easily swap those items out for something even more simple. Scroll on for everything you need to create eight easy, trend-free outfits.Angelina Jolie is a pro at…

October 31, 2021 at 06:00AM Whether you’re a shoe hoarder or a jacket fanatic, a dress lover or a bag obsessive, it’s safe to say that there is an independent brand to cater to your wardrobe needs.Thanks to word of mouth and the power of social media, theever-diversifying fashion industry is finally allowing niche labels to come to the fore. Big brands don’t have a monopoly over the landscape, as many customers want to invest in original design and lesser-known styles.  Sadly, many of these labels have been hit by the global pandemic, and as a publication, we’re doing our very best to support the talent we love in any way possible. That’s why we’ve dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although, that would turn into a long article), but we managed to whittle it down…

October 31, 2021 at 06:00AM If you’ve ever dealt with dark circles under your eyes, you know the struggle is real. It’s hard to mask the darkness in a way that looks natural and flawless. The trick here, though, is to find the right product—and that’s where colour correctors come in.“When you don’t want to cake on concealer to cover dark circles, colour correcting will be your best friend,” explains makeup artist and groomer Janice Kinjo, whose clients include Mindy Kaling, Uzo Aduba and Gabrielle Union. “It is a way to instantly neutralise discolouration, dark circles, and blemish marks underneath your foundation/concealer.”You might think that colour correctors and concealers are one and the same (I used to think they were interchangeable), but they’re two very different products. “Concealers are significantly different than colour correctors,” says makeup artist Gina Brooke, whose clients include Cate Blanchett,…

October 31, 2021 at 06:00AM Whether you’re a shoe hoarder or a jacket fanatic, a dress lover or a bag obsessive, it’s safe to say that there is an independent brand to cater to your wardrobe needs.Thanks to word of mouth and the power of social media, theever-diversifying fashion industry is finally allowing niche labels to come to the fore. Big brands don’t have a monopoly over the landscape, as many customers want to invest in original design and lesser-known styles.  Sadly, many of these labels have been hit by the global pandemic, and as a publication, we’re doing our very best to support the talent we love in any way possible. That’s why we’ve dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although, that would turn into a long article), but we managed to whittle it down…