Designer Perfumes Are Cooler Than Ever—These Are the Ones to Know
November 03, 2021 at 06:30AM Once upon a time, before niche fragrance brands were but a twinkle in beauty’s eye, designer perfumes were all we knew. You see, for decades, fashion brands (think Chanel, Dior and Armani) have used perfume and fragrance as a way to sell their slice of luxury to the masses. Still expensive but not as extravagant a purchase as, say, a four-figure handbag, perfume has long been a way for us to treat ourselves to the finer things.And sure, while it suits us well, it’s worth noting here it suits the designer fashion houses even more. You see, while profit margins on high-end fashion and accessories are small, profit margins on perfumes are eye-wateringly large. Actually, the fact that designer brands rely on perfume sales to keep money flowing is one of the industry’s most poorly kept secrets.But for years, designer perfumes were…
