Recent Posts

November 13, 2021 at 06:04AM As a fashion editor, I’m used to being asked what to wear to specific occasions or at different times of the year by friends and family. What should I wear to a wedding at a registry office? What do I pack for a city break? What shoes should I bring for a weekend in the country with my boyfriend’s parents? These are all questions my inner circle has presented me with over the past couple of months, and I’m always happy to oblige and talk shop. And the sartorial dilemma I know they’ll be asking me about next? Winter. Getting dressed in winter isn’t easy—it takes a lot of practice to get your outfits just right. Some people love layering, while others prefer to hone their looks to a couple of key pieces, and it can take a while to work…

November 13, 2021 at 06:02AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves).Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or a natural desire to wear a particular thing or label.…

November 13, 2021 at 06:00AM The humble puffer coat has come a long way since its original outdoor sports iterations. Thanks to Drake, Balenciaga‘s A/W 16 collection and our constant pursuit of comfort, we’re very much in the era of the fashionable puffer coat. And 2021 has seen this item of clothing gain even more popularity. As these jackets tend to cover us completely (especially if you have one of those head-to-toe versions), they can leave you feeling like it’s pointless to wear anything exciting underneath. But that’s actually not the case. I had a look at how some of my favourite Instagrammers have been wearing theirs and found some genuinely fun and exciting outfits that will make you love wearing your duvet coat on repeat. There’s Alexis Foreman’s yellow quilted version, which she’s paired with an all-black outfit. Then, there’s Nnenna Echem’s Saks Potts cropped jacket that…

November 13, 2021 at 06:00AM It’s been a while since I’ve thoroughly combed through what H&M has to offer, so this week, I visited a few of the stores to get a feel of its new pieces. Having worked in retail for the brand for a couple of years in the past, I noticed that H&M’s style has drastically changed. It used to lean more into bold colours and patterns, but now it’s gravitated towards a more simplistic approach. I was really struck by the dominant neutral colour palette.When it comes to specific categories, its coat game is pretty strong this year. I found myself being drawn to the outerwear pieces the most. It has a good variety when it comes to styles from quilting to more structured tailoring. Here are a few of the current pieces that I would love to add to my wardrobe. This polo-neck…

November 13, 2021 at 06:04AM As a fashion editor, I’m used to being asked what to wear to specific occasions or at different times of the year by friends and family. What should I wear to a wedding at a registry office? What do I pack for a city break? What shoes should I bring for a weekend in the country with my boyfriend’s parents? These are all questions my inner circle has presented me with over the past couple of months, and I’m always happy to oblige and talk shop. And the sartorial dilemma I know they’ll be asking me about next? Winter. Getting dressed in winter isn’t easy—it takes a lot of practice to get your outfits just right. Some people love layering, while others prefer to hone their looks to a couple of key pieces, and it can take a while to work…

November 13, 2021 at 06:06AM In the summer months, I rarely buy new shoes. I tend to flit between two pairs of sandals—one black, one tan—and that generally sees me through. Winter, however, is where I make up for lost time.With unpredictable weather practically guaranteed, winter generally calls for more seasonally appropriate footwear options to see you through everything from impromptu showers to full-on snow days. Throw party season in the mix, and it would appear you need everything, from any-terrain boots to sparkly heels, to meet winter’s shoe requirements. Of course, you might have enough pairs in your existing collection to get you through, but there are a few key winter shoe trends updates you should at least be aware of for 2021.You don’t need to be a psychic to know there are plenty of boots in your future, but what you mightn’t expect…

November 13, 2021 at 06:00AM The humble puffer coat has come a long way since its original outdoor sports iterations. Thanks to Drake, Balenciaga‘s A/W 16 collection and our constant pursuit of comfort, we’re very much in the era of the fashionable puffer coat. And 2021 has seen this item of clothing gain even more popularity. As these jackets tend to cover us completely (especially if you have one of those head-to-toe versions), they can leave you feeling like it’s pointless to wear anything exciting underneath. But that’s actually not the case. I had a look at how some of my favourite Instagrammers have been wearing theirs and found some genuinely fun and exciting outfits that will make you love wearing your duvet coat on repeat. There’s Alexis Foreman’s yellow quilted version, which she’s paired with an all-black outfit. Then, there’s Nnenna Echem’s Saks Potts cropped jacket that…

November 13, 2021 at 06:02AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves).Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or a natural desire to wear a particular thing or label.…

November 13, 2021 at 06:00AM It’s been a while since I’ve thoroughly combed through what H&M has to offer, so this week, I visited a few of the stores to get a feel of its new pieces. Having worked in retail for the brand for a couple of years in the past, I noticed that H&M’s style has drastically changed. It used to lean more into bold colours and patterns, but now it’s gravitated towards a more simplistic approach. I was really struck by the dominant neutral colour palette.When it comes to specific categories, its coat game is pretty strong this year. I found myself being drawn to the outerwear pieces the most. It has a good variety when it comes to styles from quilting to more structured tailoring. Here are a few of the current pieces that I would love to add to my wardrobe. This polo-neck…