The Big Designer Brands Bringing New Life to Old Clothes
November 14, 2021 at 06:00AM As Chanel’s glossy-haired models hit the S/S 22 runway, the soaring melody of George Michael’s “Freedom! ‘90” blasted out of the speakers, and the densely packed photographers that lined the runway snapped away. With big shoulder pads, glittering tweed and jewellery dripping in the brand’s interlocking-C insignia, it felt as though we had been transported back to one of Chanel’s iconic 1980s runway shows. “I used to love the sound of flashbulbs going off at the shows in the eighties, when the models were on a raised runway,” mused Chanel’s creative director, Virginie Viard, in the show notes. “I wanted to recapture that emotion.” The headline was clear: Nostalgia is big news. Yves Saint Laurent Haute Couture S/S 02The world of luxury fashion is no stranger to vintage style. Historic fashion houses, such as Chanel, YSL and Dior, regularly dive into their own archives,…
