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November 26, 2021 at 06:15AM As more brands have sales throughout the entire month, Black Friday now seems like Black November. But today is the official date everyone waits in anticipation for. While some of the best clothing deals have already kicked off, & Other Stories, H&M and Mango are just starting. Fear not, though, as we’re only here to talk about the crème de la crème. You know, those premium-looking pieces that have an air of high end, but still keep the high street price tag. And seeing as these three brands have added discounts, you can get these gems for even less. With H&M’s wool coats, Mango’s luxe leather boots and & Other Stories sequin dress that you won’t actually believe is from the high street, consider this your guide to shopping the best Black Friday buys–from some of our all-time favourite brands. We often rave about &…

November 26, 2021 at 06:08AM Affordable cashmere is pretty much the holy grail of shopping. Once upon a time, the category would have been considered an oxymoron—impossible!—but the retail world has pushed forward into previously uncharted territory, and our wardrobes are thankful. It is now entirely feasible to find great, quality cashmere knits across the high street, and we believe they’re one of the high-street pieces that truly deserve a place in your forever wardrobe.Of course, all great pieces sell out—fast. For example, Arket’s bold-hued crew-neck has been reissued season after season since its conception. Marks and Spencer is also well respected for its cashmere range (fashion types always buy from the men’s department and wear them big), and Uniqlo has, too, established itself as the high-tech purveyor of the soft stuff at some of the wallet-friendliest prices around.Scroll down to see our edit of the top high-street…

November 26, 2021 at 06:07AM Zara is known for having two major sales: one in the summer months and that starts on Boxing Day. Naturally, we’re here to talk about the latter. Regardless of the brand or discounts, we always advise caution when it comes to shopping during markdowns, so you’ll find a few tips and tricks for shopping the Zara sale below. Firstly, have a look through your wardrobe and have a think about what you need and what works with your current pieces. Then, when browsing on the site, add pieces you love. But before you check out, it’s worth thinking about how much wear you’ll get out of them. A good rule is to know if you’ll wear it 30 times or more, which is a great way to ensure you’re shopping as mindfully and sustainably as you can. Who What Wear UK’s Editor…

November 26, 2021 at 06:07AM Black Friday can be a real assault on your email inbox. Every brand you’ve ever bought anything from will be sending you constant updates about offers, and it’s easy to fall into the trap of buying something simply because it is a little bit cheaper. As with all sale shopping, it’s best to use it as an opportunity to buy classic or investment pieces you already need or have been considering purchasing for months, rather than being tempted by throwaway pieces just because of the slashed price tag.Many people use Black Friday as a time to give their home some TLC. We’ve all seen the videos of people fighting over a half-price TV; however, Black Friday is now a huge digital event, with many homeware offers spread out over the full month. Black Friday officially started today but the likes of La Redoute,…

November 26, 2021 at 06:02AM The French-girl wardrobe is fascinating for a number of reasons: it’s simple, timeless, and effortless. And the quest for the right pieces to achieve it can easily become a lifelong endeavor. We could spend all day figuring out how to emulate the key elements that make French style so good, and if you’re a consistent Who What Wear reader, you know that we do spend a considerable amount of time on the topic. We’re hardly the only sartorial Francophiles, either. We chatted with an NYC-based wardrobe stylist who is also enamored with the simplicity of French style. Meet Bryn Taylor, a stylist of 10 years who recently launched her own brand, Ouisa, which she hopes will help others to hone their capsule wardrobes.“While I love fashion and understand the power of clothing to change people’s mindsets,” Taylor shared with us, “I noticed that my clients often expressed frustration over the paralysis of choice within…

November 26, 2021 at 06:00AM Emma wears the Toteme coat from this week’s shopping picks. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.We’re now days away from December, so this week I’ve included some of the chicest party-ready items I’ve seen this year. If you are going for all-out glamour, Taller Marmo creates the most amazing silk gowns and Toteme has just released a beautiful skirt and top combo. If you want a classic little black dress, then below is an absolute knock-out velvet midi from 12STOREEZ. Because December is also about relaxing at home after the parties, I’ve also included the most beautiful jumper and pair of fluffy slippers from Arket.So whether you’re looking to…

November 26, 2021 at 06:00AM There are two types of Christmas gift shoppers; the kind who have everything bought and wrapped by the first week of November, or those who leave it until the last minute and spend Christmas Eve placing said presents into bags gift bags. Neither is right or wrong, but if there’s one thing we can all agree on it’s this—that in the frenzy of dreaming up gifts for others, it’s perfectly acceptable to play fantasy with the gifts you’d like to receive, too. And team Who What Wear have certainly been indulging in virtual window shopping of the highest luxury of late. Now, we know the true meaning of Christmas goes way beyond shopping; it’s about being thankful for what you have, showing compassion for others, and spending time with our nearest and dearest; the latter being perhaps the greatest gift we could…

November 26, 2021 at 06:00AM Whether you’re a shoe hoarder or a jacket fanatic, a dress lover or a bag obsessive, it’s safe to say that there is an independent brand to cater to your wardrobe needs.Thanks to word of mouth and the power of social media, theever-diversifying fashion industry is finally allowing niche labels to come to the fore. Big brands don’t have a monopoly over the landscape, as many customers want to invest in original design and lesser-known styles.  Sadly, many of these labels have been hit by the global pandemic, and as a publication, we’re doing our very best to support the talent we love in any way possible. That’s why we’ve dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although, that would turn into a long article), but we managed to whittle it down…