Recent Posts

November 26, 2021 at 06:02AM The French-girl wardrobe is fascinating for a number of reasons: it’s simple, timeless, and effortless. And the quest for the right pieces to achieve it can easily become a lifelong endeavor. We could spend all day figuring out how to emulate the key elements that make French style so good, and if you’re a consistent Who What Wear reader, you know that we do spend a considerable amount of time on the topic. We’re hardly the only sartorial Francophiles, either. We chatted with an NYC-based wardrobe stylist who is also enamored with the simplicity of French style. Meet Bryn Taylor, a stylist of 10 years who recently launched her own brand, Ouisa, which she hopes will help others to hone their capsule wardrobes.“While I love fashion and understand the power of clothing to change people’s mindsets,” Taylor shared with us, “I noticed that my clients often expressed frustration over the paralysis of choice within…

November 26, 2021 at 06:00AM Emma wears the Toteme coat from this week’s shopping picks. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.We’re now days away from December, so this week I’ve included some of the chicest party-ready items I’ve seen this year. If you are going for all-out glamour, Taller Marmo creates the most amazing silk gowns and Toteme has just released a beautiful skirt and top combo. If you want a classic little black dress, then below is an absolute knock-out velvet midi from 12STOREEZ. Because December is also about relaxing at home after the parties, I’ve also included the most beautiful jumper and pair of fluffy slippers from Arket.So whether you’re looking to…

November 26, 2021 at 06:00AM There are two types of Christmas gift shoppers; the kind who have everything bought and wrapped by the first week of November, or those who leave it until the last minute and spend Christmas Eve placing said presents into bags gift bags. Neither is right or wrong, but if there’s one thing we can all agree on it’s this—that in the frenzy of dreaming up gifts for others, it’s perfectly acceptable to play fantasy with the gifts you’d like to receive, too. And team Who What Wear have certainly been indulging in virtual window shopping of the highest luxury of late. Now, we know the true meaning of Christmas goes way beyond shopping; it’s about being thankful for what you have, showing compassion for others, and spending time with our nearest and dearest; the latter being perhaps the greatest gift we could…

November 26, 2021 at 06:00AM Whether you’re a shoe hoarder or a jacket fanatic, a dress lover or a bag obsessive, it’s safe to say that there is an independent brand to cater to your wardrobe needs.Thanks to word of mouth and the power of social media, theever-diversifying fashion industry is finally allowing niche labels to come to the fore. Big brands don’t have a monopoly over the landscape, as many customers want to invest in original design and lesser-known styles.  Sadly, many of these labels have been hit by the global pandemic, and as a publication, we’re doing our very best to support the talent we love in any way possible. That’s why we’ve dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although, that would turn into a long article), but we managed to whittle it down…

November 25, 2021 at 02:41PM I don’t know about you, but I get a bit overwhelmed by the Black Friday madness. Usually, the first hint of an IRL sale and I run in the opposite direction to avoid the flurry of shoppers. When it comes to online sales, though, it’s a different experience. I’m not one of these people who impulse buys just because one of my favourite sites has a sale on – I think before I shop. So instead, I’ve been adding items to my online wish lists this month with Christmas presents in mind. And I believe this is the smart way to tackle the Black Friday sales and get ahead of gifting. But if I happen to see something that I need (read: want) along the way, who am I to argue with fate? I must admit, the 40% Charlotte Tilbury sale has made…