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November 26, 2021 at 08:00AM Whether you’re the kind of person who lays out their outfits the night before or you’re more of a “throw on the first thing you see seconds before leaving the house" type, it is universally acknowledged that simple fashion pairings are the key to stress-free dressing. Luckily, the minimalist fashion trend very much lends itself to the art of simple styling. It's all about sticking to classic colourways, mixing in unexpected textures and playing with dramatic silhouettes. Anything that gets us back a few extra minutes in the morning is a win in our books.Thankfully, when it comes to minimalist style, there is plenty of inspiration to be found on Instagram from the likes of Alexis Foreman and Sylvie Mus. I’m talking chunky cable-knits jumpers and white denim, elegant midi dresses and knee-high boots and sharp blazers balanced out with wide-leg jeans. The best thing? You probably have many of the below pieces…

November 26, 2021 at 08:00AM If you had asked any beauty insider back in January what the big hair trends for the year ahead would be, it’s unlikely anyone would have said grown-out roots, wonky fringes, and patchy box dye jobs. Yet here we are. The year is finally drawing to a close, and it’s safe to say that the face of beauty has changed substantially over the past 11 months, most notably when it comes to our hair. Whatever your signature style, whether you started the year with ice-white lengths or a sleek, glass-like bob, chances are 2020 has messed with your hair game.Sure, we all started this ride feeling optimistic that we would be able to return to our trusty stylists and get our signature locks back just as soon as things “blew over,” but as time has moved on so have our hair priorities.…

November 26, 2021 at 08:00AM It seems like no matter our given hair, most of us spend way too much of our time wishing for something else. Those with curly hair will go to great lengths to straighten it, just as natural brunettes will spend hours in colourists’ chairs trying to achieve the perfect blonde. And while everyone has the right to express themselves through the haircut, colour, or style of their choosing, education around best practices for one’s own hair could be the difference between hating what grows out of our heads and loving it. According to Erica Conan, ColorProof director of education, this is especially true when it comes to picking the best hair colours for thin hair. While those with thin hair have been convinced for years that ultra-light colours are the only ones that work for this hair type, this veteran stylist disagrees. “Colour preservation is key…

November 26, 2021 at 06:30AM As an editor who lives and breathes all things beauty, even I must admit that the industry is a little saturated with products that offer very similar results with differing price tags. Don’t get me wrong. I love a luxury beauty item as much as the next person, but I am willing to admit that an expensive price tag doesn’t always equal high-end results. Gone are the days of affordable products being filled with drying alcohols, fragrances and pore-clogging silicones; the affordable brands that made headlines in 2021 are here to compete.One of the most obvious stars of the affordable market over the last couple of years has been beauty members club Beauty Pie. Offering seriously high-quality products, Beauty Pie cuts out the middleman and saves money where other brands don’t. Costly go-betweens with manufacturers and retailers are cut, there’s no celebrity marketing, no…

November 26, 2021 at 06:15AM As more brands have sales throughout the entire month, Black Friday now seems like Black November. But today is the official date everyone waits in anticipation for. While some of the best clothing deals have already kicked off, & Other Stories, H&M and Mango are just starting. Fear not, though, as we’re only here to talk about the crème de la crème. You know, those premium-looking pieces that have an air of high end, but still keep the high street price tag. And seeing as these three brands have added discounts, you can get these gems for even less. With H&M’s wool coats, Mango’s luxe leather boots and & Other Stories sequin dress that you won’t actually believe is from the high street, consider this your guide to shopping the best Black Friday buys–from some of our all-time favourite brands. We often rave about &…

November 26, 2021 at 06:08AM Affordable cashmere is pretty much the holy grail of shopping. Once upon a time, the category would have been considered an oxymoron—impossible!—but the retail world has pushed forward into previously uncharted territory, and our wardrobes are thankful. It is now entirely feasible to find great, quality cashmere knits across the high street, and we believe they’re one of the high-street pieces that truly deserve a place in your forever wardrobe.Of course, all great pieces sell out—fast. For example, Arket’s bold-hued crew-neck has been reissued season after season since its conception. Marks and Spencer is also well respected for its cashmere range (fashion types always buy from the men’s department and wear them big), and Uniqlo has, too, established itself as the high-tech purveyor of the soft stuff at some of the wallet-friendliest prices around.Scroll down to see our edit of the top high-street…

November 26, 2021 at 06:07AM Zara is known for having two major sales: one in the summer months and that starts on Boxing Day. Naturally, we’re here to talk about the latter. Regardless of the brand or discounts, we always advise caution when it comes to shopping during markdowns, so you’ll find a few tips and tricks for shopping the Zara sale below. Firstly, have a look through your wardrobe and have a think about what you need and what works with your current pieces. Then, when browsing on the site, add pieces you love. But before you check out, it’s worth thinking about how much wear you’ll get out of them. A good rule is to know if you’ll wear it 30 times or more, which is a great way to ensure you’re shopping as mindfully and sustainably as you can. Who What Wear UK’s Editor…

November 26, 2021 at 06:07AM Black Friday can be a real assault on your email inbox. Every brand you’ve ever bought anything from will be sending you constant updates about offers, and it’s easy to fall into the trap of buying something simply because it is a little bit cheaper. As with all sale shopping, it’s best to use it as an opportunity to buy classic or investment pieces you already need or have been considering purchasing for months, rather than being tempted by throwaway pieces just because of the slashed price tag.Many people use Black Friday as a time to give their home some TLC. We’ve all seen the videos of people fighting over a half-price TV; however, Black Friday is now a huge digital event, with many homeware offers spread out over the full month. Black Friday officially started today but the likes of La Redoute,…

November 26, 2021 at 06:02AM The French-girl wardrobe is fascinating for a number of reasons: it’s simple, timeless, and effortless. And the quest for the right pieces to achieve it can easily become a lifelong endeavor. We could spend all day figuring out how to emulate the key elements that make French style so good, and if you’re a consistent Who What Wear reader, you know that we do spend a considerable amount of time on the topic. We’re hardly the only sartorial Francophiles, either. We chatted with an NYC-based wardrobe stylist who is also enamored with the simplicity of French style. Meet Bryn Taylor, a stylist of 10 years who recently launched her own brand, Ouisa, which she hopes will help others to hone their capsule wardrobes.“While I love fashion and understand the power of clothing to change people’s mindsets,” Taylor shared with us, “I noticed that my clients often expressed frustration over the paralysis of choice within…

November 26, 2021 at 06:00AM Emma wears the Toteme coat from this week’s shopping picks. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.We’re now days away from December, so this week I’ve included some of the chicest party-ready items I’ve seen this year. If you are going for all-out glamour, Taller Marmo creates the most amazing silk gowns and Toteme has just released a beautiful skirt and top combo. If you want a classic little black dress, then below is an absolute knock-out velvet midi from 12STOREEZ. Because December is also about relaxing at home after the parties, I’ve also included the most beautiful jumper and pair of fluffy slippers from Arket.So whether you’re looking to…