Kylie Cosmetics Has Finally Arrived in the UK—These Products Are Worth the Hype

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September 27, 2021 at 06:00AM

We’ve been graced with so many new beauty launches over the past year, but for me there’s one that has been more anticipated than any other—the UK arrival of Kylie Cosmetics. Since the brand’s cult lip kits sold out in a flash back when the brand launched back in 2015 I’ve been keen to get my hands on some of the products, but expensive global shipping and potential customs charges were enough to put me off. Thankfully, though, the businesswoman, soon-to-be mother of two and founder of Kylie By Kylie Jenner, Kylie Skin, Kylie Baby and Kylie Swim has finally graced us with shipping to the UK and you can now find Kylie Cosmetics and Kylie Skin at Harrods and Selfridges, and, as of next week, Boots. 

A few months ago Kylie relaunched Kylie Cosmetics after disappearing for a few months and with the relaunch, we saw upgraded formulas and packaging with all products now being vegan and we were even treated to the addition of new products. It’s safe to say that all of the change from Kylie HQ over the past few months has reignited our love all over again.

With the promise of long-wearing lipsticks, non-sticky glosses and velvety-matte bronzers, you might be wondering whether the products are really worth the hype? well, I’m pleased to give you my honest review of a few of the products that I’ve been using over the past few weeks.

Keep scrolling for my honest review as the beauty tea is well and truly hot.

The lip kits were definitely what I was most excited to try as that’s where my spark for the brand started. I chose my lip kit on a trip to Selfridges and to say I was spoilt for choice with options is a true understatement. As to be expected, the Kylie Cosmetics and Skin section were completely swamped with other eager beauty lovers. Thankfully, I had the help of an amazing sales assistant who helped me pick out a shade. I told her that I wanted something for autumn, so very berry-toned. She swatched Better Not Pout on the back of my hand and I was sold instantly. The brand says all of the liquid lipsticks are long-lasting with 8-hour wear and it couldn’t be more true. I found this shade to be really long-lasting and feel super lightweight on the lips. One thing I worried about prior to putting it on was whether it would dry out my lips as it’s matte but once it dries down I can barely feel it and my lips continue to feel hydrated. The lip liner which is also included creates a really creamy texture before application of the liquid lipstick. 

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Blush has fast become one of my favourite beauty products to wear, so I was excited to put this one to the test. One word: obsessed. The colour is perfect, a true universally flattering peachy pink shade that adds a nice pop of colour to the cheeks. I really like how buildable and smooth it is. It’s one of the products that you could easily pop in your bag during the day and top up with throughout the day to take you from day to night.

I was really excited when I came across the Ginger Liquid Lipstick in-store as Kylie has talked about this shade a lot on her Instagram. It’s definitely a shade I wish I loved more than I do as in the bottle it definitely looks like a dark gingery-brown shade but after applying it, it looked more like a nude than anything but one I felt didn’t work well with my skin tone. However, I did go over it with the lip liner from my Better Not Pout kit to add a bit more colour to it which I found worked pretty well but it definitely isn’t a shade I’ll be reaching for a lot. On the plus side, it was still really lightweight on the lips but just not the shade for me.

Since I’m currently having a bit of a moment with bronzer and blush, I haven’t really reached for a highlighter in weeks which might come as a surprise if you know me personally as I’m all about that glow. However, my love has come back with a bang and it’s all thanks to this Kylighter. I could explain why but I think the image of me wearing it does a better job at it. I feel like it looks like it could be edited but it honestly isn’t. A little really goes a long way and unveils a pearlescent glow that doesn’t leave you covered in little shimmery specs. It feels lightweight on the skin and offers one of the best glows I’ve ever come across (and I’ve tried a lot).

For anyone that loves a gloss all year round, this will fast become your go-to gloss. It applies easily on the lips with no tacky or sticky feeling in sight. I went for a clear shade as I’ll often have a dramatic eye look which sometimes clashes with coloured lip products. I didn’t find the gloss to be that long-lasting as I did have to reapply it a few times during the day but I think it’s the perfect product for on the go when you fancy adding a quick shine to the lips. 

This is a new addition to my Kylie Cosmetics stash and genius at making your brows look effortless, especially when on the go. I feel like since things started opening back up again I’m always in a rush. For this reason, I like to use products that give me the same great results whether I’m in a hurry or not.

Finally, I managed to get my hands on the Pressed Bronzing Powder which boasts a buildable formula that blends well with other products in your makeup routine. I was surprised at just how much I enjoyed this bronzer as I’ve found bronzers not to be very inclusive in the past and a big no-no for anyone with darker skin tones. However, this one was a delight to try and left me with a nice sun-kissed look.

Up next: 10 “Wow” Celebrity Makeup Looks I’m Copying for Autumn.

Author Vanese Maddix | Whowhatwear
Selected by CWC