I’ve Found 22 Unique Gifts From the Coolest Independent Brands

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December 03, 2021 at 06:00AM

Over the past few years, all retailers have faced a huge strain and pressure due to the pandemic, and small brands have certainly felt the brunt of the restrictions, with endless challenges with manufacturing and delivery. However, the silver lining has been the outpouring of support for these small but mighty brands. Ever since the first lockdown back in March 2020, there has been a huge push across all sectors for consumers to buy local and buy small and use our spending power to support independent, small businesses. This doesn’t just apply to where we buy our bananas and our morning coffee but is something many of us will be considering when embarking on our Christmas shopping this year

Cathleen Nicol, founder of handbag brand C.Nicol, said last year to Who What Wear, “If people in the UK are considering making a purchase for themselves or for a gift for someone and prefer not to visit stores, I would encourage them to seek out UK independent brands that sell online and can deliver directly to them. More established brands are already acting fast and upping their digital strategies and budgets to reach customers, but for some smaller brands without teams and moveable budgets, it isn’t always possible to do this quickly.” Luckily, if you’re unable to head to a shop before Christmas, you can shop plenty of small brands online via sites like Wolf & Badger and Trouva, which stock hundreds of under-the-radar labels and boutiques.

If you want to shop small this Christmas, below you’ll find stocking fillersfashion buys, and homeware gems that are truly unique and will wow anyone you are looking to spoil this December. 

These watercolour flowers are so beautiful you’ll want to collect a whole bunch—excuse the pun. 

One of our favourite under-the-radar beauty brands. And yes, the product is as good as the packaging. 

All of these pieces are handmade in Greece.

Honna creates the perfect striped pyjamas. 

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These glass bottles are the most beautiful thing you can have on your basin. 

So cool.

These are fabulous.

We also love the Liha candles. 

The coolest dressing gown. 

These rainbow candles are so beautiful, and we want every single colour. 

Hoops that truly pack a punch. 

This green satin scrunchie could even change Carrie Bradshaw’s stance on scrunchies. 

Sloane Stationery creates beautiful leather-bound notebooks. 

Yes, please!

Anissa Kermiche creates the most beautiful vases and tableware.

A collar Princess Di would be proud of. 

Just look at those colours. 

The cutest stocking filler.

This brand has long been a WWW favourite. 

These jumpers have the best slogans.

The coolest new candle company.

This brand creates the most beautiful jumpers.

Next up, see our edit of more Christmas gifts for women. 

Author Emma Spedding | Whowhatwear
Selected by CWC