I Swear, This Summer Trend Just Keeps Getting Better and Better

Post author:CW Blog
Post published:July 26, 2021
Post category:TB

July 26, 2021 at 06:14AM

I don’t need to tell you gingham isn’t exactly a groundbreaking or new print. If you went to primary school in the UK and wore a dress, you almost definitely wore a version of it at some point. The print loved by Dorothy in The Wizard of Oz has, unsurprisingly, been around for centuries. In fact, it’s thought to have originated in Southeast Asia and was later seen in the 18th century in mills in Manchester. But, my, has it come a long way in recent years. No longer just a twee preppy print associated with school-girl pinafores; now, it’s the peak of summer style, the go-to motif of those in the know, and it can fit in seamlessly with any wardrobe set-up.

In the fashion calendar, gingham always comes back into play in the warmer months. This is why we always recommend investing in it—not only is it considered a summer style classic, but you’re practically guaranteed to get suitable wear out of it for years to come.

Gingham and basket bags are a match made in style heaven, as Lauren-Nicole demonstrates.

I’d never advise you to double up on pieces you already own, but this year’s gingham offering is so impressive, even our team—who own more than their fair share of gingham pieces between them—are tempted to snap up some of the new styles on offer. The only thing left to cover is how to wear gingham and make it feel fresh. You can do this by buying into the sub gingham trend that’s currently taking over.

For 2021, gingham checks are brighter and bolder than previous seasons, with bold green, purple, and orange iterations proving just as tempting as the timeless black-and-white combinations. If that feels too full-on, fret not, for the print is also making its way onto handbags, shoes, and accessories, too—meaning you can tap into the colourful gingham trend without having to commit to a full-blown outfit.