April 07, 2022 at 06:00AM
As much as I love beauty, I’m also the laziest person when it comes to my makeup application. I am all about that easy, low maintenance look, which I’m sure is just a cover for my unwillingness to engage in a beauty routine that will take me any longer than five minutes. One step I was adamant not to include in my routine was a primer. I have always passed it off as an extra step, one I did not have the time for. No matter the results, primer was never a precursor to my makeup routine.
Well, that was until I tried the Kjaer Weis’ The Beautiful Primer. Brand founder and makeup artist Kirsten Kjaer Weis says “The right primer makes an impact. We didn’t want to create an extra step, but rather something that would enhance your routine’’. I was sold—a skincare product and primer in one appealed massively to my lazy side. Tick off two steps in one and shave two minutes from my already super quick routine? Yes, please.
Unlike your traditional primer, the Kjaer Weis’ ‘The Beautiful Primer’ not only preps the skin for makeup application—creating a silky smooth, glowing canvas—it also functions as a hydrating serum. Formulated with a blend of nourishing and firming botanicals, including Lavender Water, Marshmallow Root and Oat extracts and Cold-Pressed Olive Oil, which work together to cool, calm and inject the skin with a boost of hydration. With added vitamin E for barrier protection and acmella extract, which has a Botox-like firming effect on the skin. So this is not only just a primer, it works beyond the surface level for long term skincare benefits, supplementing the skin with nourishment and building firmness.
And it doesn’t stop there, the star ingredient is sustainably and ethically sourced mica, an iridescent mineral that has a light-reflecting effect is included in the all star ingredient line up. The end result is the most gorgeous lit from within glow, thanks to the properties of mica. If you’re after that clean dewy skin finish, this primer is your answer. I apply it after toner, in place of a moisturiser, only because I have combination skin. If you have dry skin apply after moisturiser—but I find that it’s hydrating enough for my skin. I find that my foundation slides on perfectly into place, no streaks no patchiness and it lasts longer.Even with foundation and the rest of makeup, my skin remains luminous and it just gets better throughout the day.
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Author Zeynab Mohamed | Whowhatwear
Selected by CWC