April 13, 2022 at 06:58AM
Holly Willoughby is known for chronicling her outfits for This Morning on Instagram and we always keep an eye on her updates to gather any style inspiration. Recently, Holly has made a case for the black dress, not once but twice, after wearing cult brand The Vampire’s Wife. A longstanding fan of the brand, Holly also wore a red style a couple of years back that, according to liketoknow.it, caused a 2,700% increase in searches for the brand. If that’s not enough, she also ticks the eco-credentials box as the dresses were all rented.
I guess it shouldn’t be that much of a shock. While there have been plenty of contenders for the top spot, it’s The Vampire’s Wife that remains the choice dress outfitter when it comes to celebs. Seen everywhere from across Instagram to award-season after-parties, it continues to be incredibly popular way into 2022.
The brand first began gaining momentum back in 2017 when the likes of Alexa Chung, Sienna Miller and Keira Knightley, as well as a legion of high-profile influencers, all wore the brand’s Festival dress on repeat. Owing to its universally flattering shape—a simple round neck, nipped-in waist, midi-length skirt and elbow-length sleeves adorned with frilly cuffs—it’s little wonder it became an It-girl favourite.
Fast forward to 2019 at the Royal wedding, and the brand went supernova. Not one, not two but three of Prince Harry and Meghan Markle’s guests opted for the brand’s frocks, putting them firmly in the global spotlight.
The Vampire’s Wife’s illustrious fan club keeps growing by the day: Kate Middleton, Daisy Edgar-Jones, Florence Welch, Maya Rudolph and Jennifer Aniston (the latest A-lister to wear one of its fabulous creations) all love the brand.
Keep scrolling to see holly wearing three The Vampire’s Wife dresses, see how other A-listers have worn them and shop some of their exact outfits.
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Next up, 30 easy throw-on spring dresses
Author Emma Spedding | Whowhatwear
Selected by CWC