Emrata Walks Us Through Her Styling Process For COS’s Front Row
September 16, 2022 at 05:50PM
On the second to last day of New York Fashion Week, COS debuted its Fall 2022 collection with a highly anticipated runway event. Presenting a see-now, buy-now range of wardrobe staples, the show was framed as an ode to New York City, from its Starrett-Lehigh building location to its reflective runway designed to mirror Manhattan skyscrapers. Alongside celebrities like Euphoria’s Angus Cloud and Anderson Paak, Emily Ratajkowski (Emrata) sat front row in a quintessential New York outfit. She chose a black, belted trench with a chic oversize collar, accessorizing with leather, knee-high boots. “[My stylist and I] have a whole mood board going right now that includes Sharon Stone in ‘Basic Instinct,’ Carrie Bradshaw, and a lot of Tom Ford for Gucci,” she told POPSUGAR after the show. The “Sex and the City” influence no doubt inspired Emrata’s handbag choice: Christian Dior’s ubiquitous saddle bag that Bradshaw helped popularize back in 2000.
Adding to the nostalgic quality of her look, Emrata debuted a swoop bang (“I just cut a bang and wanted to show it off,” she said) and ombrĂ© dyed hair. While she says her everyday aesthetic could be summed up as “hot working mom,” Fashion Week demands an entirely different styling process. “I really just focus on finding a way to marry my personal style to the designer’s vision in a way that feels cohesive,” she explains.
At COS, that vision revolved around nostalgic trends, reimagined with an eye toward the future. Think oversize coats – currently trending for the Fall 2022 season – rendered in classic materials like herringbone and tweed. Structured blazers were paired imaginatively with flowing trousers. And ’90s minimalist neutrals were given a jolt of color by way of neon handbags and colorful scarves. Standout looks from the collection included a sweeping, neon turtleneck gown; a brown cocoon coat styled with a bucket hat; and an embellished set made with 100 percent recycled sequins. Models, like Liya Kebede, Alton Mason, and Paloma Elsesser walked the runway in head-to-toe black, an NYC favored color palette that mirrored Emrata’s look.
Keep scrolling for a first glance at the collection and the celebrities in the front row.
– Additional reporting by Sarah Wasilak
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Author Jessica Andrews | citywomen.co
Selected by CWC