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July 28, 2021 at 12:42PM Typically, we have to do a bit of digging before we stumble across a trending item in its early stages of fame, especially when it’s a specific design from a specific brand. However, over the last few weeks, we haven’t had to look very hard to notice that a certain short-sleeved shirt from Matteau is seriously hitting the big time. It has a loose fit, off-white colourway and subtle botanical print, and so many of the chicest individuals on our Instagram feeds have worn this simple summer staple. And, of course, now it’s all we can think about. The shirt has been sold out for months now, but we are happy to announce that is finally back in stock at Matches and is fast becoming the cult buy of 2021. All we can say is thank goodness for email alerts: all the key platforms i.e., Browns, Net-a-Porter and Matches that stock the style…

July 28, 2021 at 11:51AM The Who What Wear take on autumn/winter 2021’s top fashion trends has been curated just like any other season: it is, has been and always will be entirely grounded in what you’re going to want to wear. You can consider this is your ultimate edit and a checklist to keep referencing, rather than a vast, overwhelming, never-ending stream of runway pictures and examples of unrealistic looks that won’t/don’t translate into the majority of wardrobes up and down the country. It’s a gargantuan task, but someone’s got to do it, and who better than a team of editors known for their ability to not only decode trends but predict them too?Traditionally, the darker, colder months are a time for cocooning, but I think we can agree that we’ve all had our fill of that. The short days and chilly temperatures provide us with an opportunity to…

July 28, 2021 at 08:00AM Happy birthday, Emily Ratajkowski! The model turned 30 years old earlier this summer. She celebrated the milestone occasion in true EmRata fashion: by wearing a jaw-dropping bikini on the beach. She wore a seashell top from Versace’s ocean-themed S/S 21 collection, which was rife with motifs such as starfish, coral, shells, fish, and more. The result? An outfit that belongs in The Little Mermaid. The designer herself, Donatella Versace, chimed in on Instagram: “The birthday mermaid!!! You look STUNNING @emrata.” Naturally, Ratajkowski’s 27 million followers really lapped up the photos, making her posts go viral almost instantly. Scroll down to see Ratajkowski’s birthday bikini and to shop the “under the sea” trend for yourself. Next, what the celebrities wore to Wimbledon. Author Erin Fitzpatrick | Whowhatwear Selected by CWC

July 28, 2021 at 08:00AM From bakuchiol to CBD, 2021 has already seen it’s fair share of trending skincare ingredients, and I’ve tried them all. From overcoming my resistance to retinol to embracing a more pared-back approach to my skincare routine, I love experimenting to work out which ingredients are truly worth putting on my skin.There’s one key ingredient, however, that I’ve wholly neglected to sing the praises of this year. Despite using it every single day in my own routine, this ingredient has been somewhat overlooked in favour of the buzzy new launches that have been leading the way. Yet ask anyone with amazing skin which scientific ingredient it is that they swear by, and I guarantee it will be this one.The ingredient in question? Vitamin C. Also known as ascorbic acid, vitamin C might not be anything new, but it’s certainly a bit of a wonder ingredient if you aren’t…

July 28, 2021 at 08:00AM Melissa Meyers is a Los Angeles–based influencer with a focus on beauty, style, travel, and wellness. Her blog, The Glow Girl, aims to empower women to embrace the best version of themselves, age gracefully, and cultivate a glow from the inside out. She also happens to be a 54-year-old with a passion for clean beauty. Below, hear from Meyers on her favourite natural skincare, makeup, and hair formulas. Plus, how she uses them in her daily routine.I find that as I approach my mid-50s, my skin and body are getting more and more sensitive to what I put on them. Over the past year, I’ve been making an effort to incorporate and use clean, safe beauty products in my life in order to reduce my exposure to toxic chemicals. In doing so, my allergies have improved, I feel…

July 28, 2021 at 08:00AM Janet Gunn is the inspiring influencer behind The Grateful Gardenia. Originally from Texas, the 58-year-old style guru is now settled in Los Angeles with her husband, son, and dog Buster. She’s worked as a Dallas Cowboys cheerleader, flight attendant, actor, jewellery designer, and beyond. In other words, she has a ton of experience and an equally cool personal style. Melissa Meyers is a Los Angeles–based influencer with a focus on beauty, style, travel, and wellness. Her blog, The Glow Girl, aims to empower women to embrace the best version of themselves, age gracefully, and cultivate a glow from the inside out. She also happens to be 54 years old and has a penchant for masterfully styling trends. Here, the fashionable duo teams up to discuss the basics they swear by. Oh, and don’t forget to follow them at @janetgunngratefulgardenia and @melissameyers.Janet Gunn…

July 28, 2021 at 06:30AM Hats off to Zoë Kravitz. While she doesn’t often get spotted out and about, when she does show up every now and again, she manages to wow us, even with the plainest of outfits. What’s her secret? Well, dear reader, it all comes down to this: simplicity. Over the years, we’ve analysed the star’s outfits, and she never makes it fussy or over-the-top. She keeps it simple whether it’s a bejewelled bra and black skirt for the Vanity Fair Oscar Party or just an oversized shirt and jeans. She sticks to a couple of really great pieces, and that’s what makes her style stand out. One of her most recent outfit proved our point beautifully, as it comprised of just a white vest top and a green slip skirt. She accessorised the look with a pair of low slip-on heels and an oversized brown bag, which gives…

July 28, 2021 at 06:18AM A few weeks ago, I was seeking fashion advice from our Facebook shopping group So… Should I Buy This? in relation to a leopard-print jacket I was contemplating buying. The response was overwhelmingly positive: Some readers even insisted that leopard print is a neutral and, as such, a wardrobe investment that cannot be faltered. Still, coming to terms with its newfound chicness can be difficult, as the motif is so rooted in pop culture. Heck, it wasn’t all that long ago that leopard print was considered tacky (hello, Janice from Friends or Kat from EastEnders) and synonymous with the “mutton dressed as lamb” stereotype, outdated as it may be.In 2021, however, it has been widely embraced by the fashion crowd, most notably by achingly cool influencers such as Léna Farl, Kellie Brown, Anne Laure Mais and Grece Ghanem. And it seems they’re not alone in their…

July 28, 2021 at 06:15AM Living in the moment is something we’ve all had to become accustomed to, which has proven difficult for habitual planners, like me, who like to know precisely what they’re doing—and, inevitably, what they’ll be wearing—ahead of time. But now, as our lives continue to open back up and we can make plans, we’re excited to look to the future once more. What do the following months hold? Autumn. And what does autumn mean? There are glorious new clothing options to consider. Ask most of the Who What Wear team, and they’ll tell you that autumn is their favourite season to dress for. It’s still warm enough not to require bundling yourself up in ridiculously chunky layers but cold enough to dabble in cosy textures and interesting styling ideas. We also find ourselves consistently drawn to the rich, expensive-looking colour…