I Just Asked Alexa Chung’s Makeup Artist How to Do Perfect No-Makeup Makeup

April 16, 2022 at 06:30AM As someone who possesses next to no makeup skills, I spend an impressive amount of time trying to copy other people’s faces. And no, I don’t mean that I sit at home following those hour-long YouTube tutorials that require a million shades. (I admitted defeat on those long ago.) Instead, I save Instagram looks of my favourite celebs looking their understated, natural, glowing best and analyse every aspect of their makeup so that I can give it a go myself.Only I never get it quite right, and I think there’s a very valid reason for it (besides the fact that I’m useless, of course). You see, the sort of natural-looking, no-makeup makeup aesthetic that I lean toward is actually incredibly tricky to pull off. The whole premise of the look is that you shouldn’t really be able to…

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10 Easy Ways You Can Make Your Wardrobe a Little More Sustainable

April 16, 2022 at 06:24AM We’ve collated easy sustainable fashion tips from experts on the subject to help you dress more mindfully. We’d all like to dress a little more mindfully, and in order to reverse some of the startling statistics about clothing waste, we need to be more conscious of what we’re buying. However, it can be confusing to know where to begin to make our wardrobes more sustainable because there are a lot of complexities. But if you want to start taking steps to make your wardrobe more considered, it’s important to know what the fashion equivalent is to buying a reusable bottle and using metal straws.“Consumer-facing coverage of sustainability often focuses on either disastrous environmental and ethical news or future purchasing behaviour, which can leave us feeling either powerless to make a difference as individuals or confused about where to…

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This 3-Part Outfit Is the Easiest Thing to Wear in Spring

April 16, 2022 at 06:21AM When it comes to spring styling inspiration, it can be easy to focus on the new and exciting outfit ideas. However, sometimes you simply can’t beat a classic. One of the most timeless outfits for spring is a blazer, jeans and a T-shirt. It’s a trio that Princess Diana made her uniform, as she was often spotted in Kensington in a double-breasted navy blazer, a T-shirt and straight-leg jeans. It’s an outfit that hasn’t dated decades later and classic blazer outfits are still a popular choice, particularly in spring. Although it’s a simple look to master—you only need to pair any blazer, jeans and T-shirt together—you can play with proportions and silhouettes to have a different take on the classic. Recently, blazers have returned to more ‘80s and '90s forms, with strong shoulder pads, an oversize shape and one or two buttons. When…

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I Am Introduced to 1000s of New Brands Every Month, But These Ones Stand Out

April 16, 2022 at 06:18AM I’m sure that there are many jobs where an influx of approximately 500 emails per day is totally normal. But rather than ever feeling confident enough to bulk-delete without regret, there are countless messages I need to check in on because staying ahead of trends, launches and, particularly, cool brands is something of a prerequisite for my role. I’m am contacted by countless designers, brand founders, PRs and marketing execs on a daily basis via every possible platform, and I try my best to support brands that show a point of difference, beautifully made products and interesting stories. Not every label makes the cut, and the task of literal “editing” between what I deem worthy of your attention or not can be a brutal one.In this new monthly gallery, I’ll be highlighting the best independent brands. They aren’t all necessarily brand new, but…

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9 New-In Buys I Really Love This Week

April 16, 2022 at 06:00AM Emma wears a pink dress by Curated Crowd.As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.This week it’s all about summer staples, as new-in sections are now flooded with punchy summer shades and summer-ready dresses. Below you’ll find the perfect sun hat from & Other Stories, white midi dress and every day ballerinas. As this is the UK, my summer wish list also includes some practical layering pieces, such as a Toteme striped jumper and a beautiful suede jacket from Whistles. So whether you’re looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in.Such a beautiful print. A…

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Presenting: A Whopping 24 Different Summer Hairstyle Ideas

April 16, 2022 at 06:00AM Summer is basically at our doors already, which means swimsuits, picnics, and seaside trips are on the horizon. I know I’m not the only one who’s already mentally planning cute outfits, pretty makeup looks, and fun hairstyles I plan to wear to all of these summer activities. We’ve had a lot of time to think about this over the past year.But during the carefree summer months, I tend to gravitate towards looks that are a bit more effortless, so I can spend less time prepping and more time enjoying. Certain events like weddings and date nights I’ll go bigger, but I like to have a range of hairstyles to choose from that I can refer to and select based on how much time I plan to dedicate to getting ready. Since I’ve been amassing hairstyle inspiration—a lot of hairstyle inspiration—I figured it’s worth…

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This Low-Maintenance Haircut Is Set to Be Huge in 2022

April 16, 2022 at 06:00AM With warmer weather on the horizon, we couldn’t help but quiz the top hairstylists on the hair trends that will be big news in 2022.The pandemic took a toll on our hair, but it’s also shifted what we want out of our haircuts.The truth is chic but high-maintenance styles just aren’t cooperating with the rest of our lives right now. Our priorities have shifted, we just can’t be bothered to style our hair every day. After all, who doesn’t want a low-maintenance haircut that can forgo heated styling in the mornings?So what haircut should we book in for during out next salon visit? Well, most experts we have spoken to advise that 2022 could be time to embrace a hair change. However, unlike big hair trends of yesteryear (blunt bob, we’re looking at you), the It style for 2022 is set…

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H&M’s Luxe Basics Are Popping Off Right Now—Here’s What I Tried

April 16, 2022 at 06:00AM I’m going to be honest here—until a few months ago, I didn’t own many wardrobe basics. When I started going back into the office and getting dressed more often, I realized that I had fallen victim to the speedy trend cycle and was racing through different pieces that quickly caught my eye, instead of investing in pieces that would stay in my closet for the long haul. I thought minimalistic pieces would be boring, but in fact, those were the pieces I was missing to get the most out of my wardrobe. To my surprise, H&M has recently upgraded its basics and was my first go-to for finding elevated pieces on a budget. I only added a few new pieces to my closet, but those few pieces have helped me think of outfits I never would’ve thought of before. I’m impressed,…

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These $35 Black Denim Shorts Are Equal Parts Stylish and Versatile

April 16, 2022 at 12:50AM Next week, I’m visiting a friend in California, which means I get to ditch my cold-weather Minnesota wardrobe for a week. This upcoming trip has given me the perfect excuse to start building my spring-summer wardrobe, and admittedly, I went a little overboard adding cute shorts to my shopping cart. But it wasn’t all that destructive to my bank account, mainly because the only pair I ended up keeping cost less than $20 (thanks to promo codes!). Enter the Old Navy High-Waisted O.G. Straight Black Cut-Off Jean Shorts ($17, originally $35). Some background: last summer, I fell in love with a similar pair that I got using the fashion rental service Rent the Runway, but I couldn’t actually purchase them because they were out of my budget. So when I stumbled across this pair, I knew I had…

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14 Mini Bags We’re Coveting This Season

April 16, 2022 at 12:50AM Though small, the coveted mini bag packs a mighty punch when it comes to street style. We’re seeing the trend reemerge everywhere, proving that good things do indeed come in small packages. The down-sized bag is ideal for a variety of reasons, but the major key is that it will nix all those unnecessary items you tote around daily. Not only will you be forced to exclusively pack what is actually needed for the day (a mask, your wallet, a single piece of gum), you’ll make a standout statement while you’re at it. These 12 mini bags are all you’re going to want to carry around this season. They’re adorable, and kind of practical, because they force you to really whittle down what you need to be toting around. Once you go mini, you’ll wonder what you were…

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