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October 09, 2021 at 08:00AM While most of us are still desperately clinging to the final weeks of summer, industry experts have their sights firmly set on the season ahead as they make their predictions for the biggest autumn trends in the worlds of beauty and fashion. And with so many trending hairstyles emerging in 2021 already, I was particularly keen to find out what’s in store for our strands as we head into autumn. “In summer, we all love to experiment with our hair, trying out different styles from braids to beachy waves and opting for shorter haircuts that are less maintenance,” says Callum Standen-May, creative stylist at Bond Shoreditch. “However, in autumn, some of us can find it difficult to find the right hairstyle or cut that will continue to look healthy throughout the colder months.”All of the experts that I spoke to stressed that adding a nourishing hair mask or strengthening treatment to…

September 25, 2021 at 08:00AM If you’re a regular reader of Who What Wear, you’re probably well acquainted with Kate Middleton’s wardrobe. She dresses pretty classically, but occasionally she’ll surprise us with something a bit different (case in point: this chic outfit with Warehouse and Chanel). The list of the designers she often turns to is pretty definite: often Alexander McQueen and Jenny Packham and occasionally Erdem, Emilia Wickstead and Roksanda. But it’s not just the more expensive end of the spectrum she’s a fan of. She regularly wears high-street pieces from a range of brands, from Superga sneakers to & Other Stories dresses. But, and I’m going to put my stake in the ground here, her favourite store has to be Zara.For years she’s worn pieces from the high-street brand and always makes them look super expensive. Yesterday she attended a Euros game with…

August 11, 2021 at 06:12AM Lauren-Nicole steps out in the streets of London in a cool double-denim look. It’s August, which means London Fashion Week will be here in the blink of an eye. The September shows always mark the start of autumn, and for this we’re not-so-secretly glad.There’s nothing like a new season to make you want to reassess your wardrobe, pull out gems you haven’t worn for months and identify any gaps. To celebrate we’ve looked to some of London's most stylish dressers to see which trends they’re already backing for autumn and how they’re mastering this notoriously tricky time for dressing. Needless to say, their outfits threw up a wealth of inspiration.It turns out that just a handful of key buys can bring your wardrobe instantly up-to-date for autumn—be it a new bag shape or an inspired shoe choice. Scroll through the 10 pieces that…

August 09, 2021 at 06:30AM Distinctly at odds with our voracious buying of tracksuits, puffer coats, pyjamas, track-soled boots and house dresses, the past year has also seen a sharp increase in the volume of über-luxurious designer and heritage handbags that style-conscious consumers are investing in. It was an unexpected result considering handbags have been of little to no use for so many people of late, but the message from high-fashion stores is that shoppers have used this time to finally take the plunge and pick up their “forever” bags.Where contemporary handbag brands had previously been flourishing thanks to their cool trend-led designs at equally cool mid-ranging price points, 2020 led many to really think about purchasing even more sensibly in order to secure items that will stand the test of time—maybe the pieces they’re going for already have. We've witnessed a return to the classics just within our own wardrobes,…

August 08, 2021 at 06:02AM When we put together a story on an item that doesn't come with an accompanying line-up of influencer images, you know it’s pretty hot-off-the-press stuff. Sometimes, we just get a hunch about something and predict sell-out success, so really, we don’t want you to miss out. This week, said hero item has manifested in the most beautiful pair of sandals we’ve seen on the high street this year, and they come courtesy of Arket. No surprises there. Coming in spring/summer 2021’s most popular shoe silhouette, the cage (or fisherman) sandal, the style features thick straps, a buckle fastening and a chunky sole. It is available in both black and white. The black version sold out within 24 hours of going online, but have just come back in stock. Halfway between your favourite autumnal loafers and a classic summer slider, these cage sandals are going to be a godsend for day-to-day…

July 31, 2021 at 08:00AM Summer holidays might not look how we’d like them to this year, but it doesn’t mean we can’t dust off our swimsuits and get ready for the warmer weather that lies ahead. Now, before you get too excited and end up spending all your money on the first cute swimsuit you see, let me share with you one of the only swimsuit trends I think you need to know this season: retro florals. I am officially convinced that if you’re going to be seen in one swimsuit trend this summer, make it retro florals.Retro florals entail any floral print that looks like it came straight out of the ‘60s, '70s, or '80s. The nostalgia these funky prints bring is what makes this swim trend feel fresh and different compared to your average floral-printed suit. To further sell you on this…