Elevating Sports for Menstruators: The Call for Better Support and Products
2023 was a monumental year in women’s sports, marked by a record-breaking attendance at the Women’s World Cup 2023 and the highest-scoring NCAA women’s basketball championship of all time. As we move into 2024, the momentum continues: the WNBA reports its biggest increase in viewership in 24 years, and women represented more than half of Team USA's medal haul at the 2024 Paris Olympics. Yet, despite this progress, an alarming 2022 survey by Puma and Modibodi reveals that up to half of young menstruators are opting out of sports due to period shame and inadequate menstrual products. This situation highlights a critical need for innovation in how we support menstruators in athletics. Improved accessibility to a variety of period products—ranging from menstrual cups to athletic period clothing—could ensure that menstruators are empowered to continue participating in sports. Below, we discuss insights from elite…
