Mara Hoffman on the Urgent Need for More Sustainability in Fashion
Mara Hoffman on the Urgent Need for More Sustainability in FashionJune 08, 2023 at 12:00AMMara Hoffman didn’t set out to start a brand. As an artist who began designing clothes in a New York studio apartment, Hoffman just loved to create. And what she created was an innovative, celebratory way of dressing through color, shape, and sustainable principles. “I don’t even know if it was such a conscious thing that I was starting a brand. Even the language of brand didn’t even come into our lexicon until 10 years into it, [in] 2010,” Hoffman, who founded her namesake label in 2000 after graduating from Parsons School of Design, told POPSUGAR. “Before that I was a designer in my studio apartment. It started with me making one-of-a-kind handmade pieces in my apartment when I graduated from school. I was hand dyeing, boutiquing: it was…
