Beyoncé Wears a Thong Cutout Dress and Link Necklace for New Tiffany & Co. Ads
September 02, 2022 at 07:20PM
Following the release of her critically-acclaimed Renaissance album, BeyoncĂ© is back in the spotlight with a new campaign for Tiffany & Co. Celebrating individuality and self-acceptance, the “Lose Yourself in Love” ads find BeyoncĂ© modeling the brand’s most iconic pieces, including a Tiffany HardWear necklace, created specifically for the shoot, that took over 40 hours to assemble and boasts 18k gold links. Photographed by Mason Poole and styled by Marni Senofonte and Patti Wilson, she wears standout pieces like a black gown with hips and a thong-shaped cutout, as well as a plunging black corset with matching pants.
“I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” the “Virgo’s Groove” singer said in a statement. Later this season, Tiffany & Co. will debut an accompaying film, soundtracked by BeyoncĂ©’s “Summer Renaissance” song and featuring choreography by legendary creative Fatima Robinson.
In the previous Tiffany & Co.’s “About Love” campaign, the brand celebrated the love story of Jay-Z and BeyoncĂ© Knowles-Carter. The imagery featured BeyoncĂ© wearing a historic 128.54 carat Tiffany yellow diamond with a ‘60s-inspired Givenchy gown that references Audrey Hepburn’s character in Breakfast at Tiffany’s (1961). The Carters also posed in front of Jean-Michel Basquiat’s never-before-seen “Equals Pi” (1982) painting for the couple’s first campaign together – and a new creative vision for the jewelry brand under LVMH.
“BeyoncĂ© and Jay-Z are the epitome of the modern love story,” Tiffany & Co.’s executive vice president Alexandre Arnault said in a press statement at the time. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
As part of Tiffany’s partnership with the Carters, the brand also pledged $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs) through 2024. To date, the scholarship has been awarded to over 60 students at Lincoln University, Norfolk State University, Bennett College, University of Arkansas, and Central State University.
See all of BeyoncĂ©’s Tiffany & Co. campaigns below.
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Author Kara Kia | citywomen.co
Selected by CWC