June 02, 2022 at 06:25PM
The Y2K aesthetic began to see a resurgence in 2020, a time when we all could used a little optimism in the form of a playful, kind of quirky outfit. It started with sparkly pink bags, fuzzy bucket hats, and butterfly clips popping up on our Instagram feeds, and now, two years in, we’ve learned how to style these old trends like pros all over again.
If you’re curious about Y2K fashion and want to know where the aesthetic comes from, recall some of the most iconic films, TV series, and music videos of the early ‘00s. Films like “Mean Girls,” shows like “The Simple Life,” and music videos like “Bills, Bills, Bills” by Destiny’s Child and “Lucky” by Britney Spears introduced the essentials of Y2K fashion: crop tops, cardigans, camisoles, low-rise pants, and tennis skirts. Other hallmarks of the era included logomania, scrunchies, bandanas, and butterfly prints. Style stars like Dua Lipa, Olivia Rodrigo, Rihanna, Justine Skye, and Lourdes Leon have all worked these references into their wardrobes. It’s worth noting, though, that the 2000s was the decade in which fast fashion really began to take off. With the advent of e-commerce sites and online shopping at the turn of the millennium, people started to have way too much stuff. So today’s Y2K comeback is not only about celebrating nostalgia, it’s also about using sites like Depop, eBay, The RealReal, and Vestiaire Collective to repurpose the mounds of clothes from the early aughts into more sustainably-minded outfits. Ahead, we break down how to wear the Y2K fashion trends you’re seeing everywhere – from color palettes to apparel, accessories, and more – along with plenty of shopping inspiration.
– Additional reporting by Kara Kia
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Author Sarah Wasilak | citywomen.co
Selected by CWC