“The Victoria’s Secret World Tour” Is Coming to Prime Video – Here’s What to Know
July 27, 2023 at 04:31PM
The Victoria’s Secret fashion show will officially return for 2023 in the form of a video that’s part-documentary, part-runway spectacular, available to stream on Prime Video on Sept. 26. Titled The Victoria’s Secret World Tour, the reintroduction of the experience was first announced by the brand’s Chief Financial Officer Tim Johnson during the company’s fourth-quarter earnings call on March 3, according to USA Today. A Victoria’s Secret & Co. spokesperson told POPSUGAR that the spectacle will revolve around the new mission to champion women’s voices, stating: “As we’ve previously shared, our new brand projection and mission will continue to be our guiding principle. This will lead us into new spaces like reclaiming one of our best marketing and entertainment properties to date and turning it on its head to reflect who we are today.”
Now, VS has shed a bit more light on the cinematic presentation, which will include behind-the-scenes footage and spotlight the VS20 – a group of global creatives that will present four fashion collections from Bogota, Lagos, London, and Tokyo, inspiring a line that will then be immediately available to shop at VictoriasSecret.com and Amazon’s VS Storefront. The Prime Video film will be accessible in over 50 countries and will include appearances from renowned supermodels and musical guests.
Of course, we can expect that any sort of fashion show snippet will involve the VS Collective, a list that includes Hailey Bieber, Bella Hadid, Adut Akech, Priyanka Chopra, Megan Rapinoe, Valentina Sampaio, Paloma Elsesser, and Naomi Osaka. The group was established to usher the lingerie giant into a more inclusive and empowering future. These women are all pioneers of leadership in their fields, and will likely have a say in the casting process, accompanying campaigns, and the show itself.
Ahead, find out what we know so far about what’s to come in The Victoria’s Secret World Tour.
Related:
Can Brands Like Victoria’s Secret Really Evolve? I Went to the Mall to Find Out
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Author Sarah Wasilak | citywomen.co
Selected by CWC