The Most Popular Vintage Fashion Items to Shop According to Gen Z
June 23, 2023 at 04:15PM
Sustainable fashion is important to Gen Z, and that’s no secret. With retailers and apps making it easier than ever to shop secondhand, thrifting vintage fashion is an easy, sensible way for style enthusiasts to protect the environment. It also feels great to own a piece of merchandise that not many others will have. Celebrities like Zendaya, Olivia Rodrigo, and Billie Eilish often pull from ‘90s and Y2K archives to create some of the most shared style moments on social media. But perfecting your own vintage fashion style may seem daunting if you don’t know where to start.
If you’re thinking about exploring the vintage fashion market instead of buying new, this research will help point you in the right direction. We talked to Founder and CEO of ShopShops, Liyia Wu, who combed shopping data to help us uncover the most popular vintage clothing brands, vintage fashion trends, and vintage designer bags among Gen Z. She also points out that investment bags is a Gen-Z-favorite category.
Why are Zoomers so enamored with vintage fashion? “Gen Z is drawn to both the history and nostalgia of certain collections, trends, and designers,” Wu told POPSUGAR. “The fact that these pieces are simply more rare and less accessible means they feel much more special and interesting to share or talk about with their close communities on social channels.” The eras that inspire their fashion choices are also significant, Wu explains. “For the youth of the ’90s, it was a time untouched by social media and personal style was influenced by glossy magazines and what was popular on TV. Today, collecting vintage and past collection pieces is part of investing in and building a really personal and individual wardrobe.”
Read ahead to get the lowdown on the vintage clothing brands, bags, and trends Gen-Z is loving right now.
Related:
The Best Items POPSUGAR Editors Have Found While Thrift Shopping
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Author Sarah Wasilak | citywomen.co
Selected by CWC