When it comes to beauty “rules”, I have to come clean: Despite being a beauty editor, I don’t really have much time for them. Whether it’s skipping bold eye shadow while you’re wearing a bright lipstick, avoiding face oils if you have oily skin, or steering clear of glitter and shimmer if you’re over the age of 25—these old-fashioned takes on how you should (or more oftentimes shouldn’t) enjoy experimenting with beauty products are frankly passé. Instead, I prefer to embrace a more exuberant approach to beauty by mixing-and-matching the products that bring me joy. Sure, there might be some misses along the way but there’s fun to be found in the trial-and-error of playing with different colours and textures—despite what the rule book might say.
However, having said all that, there are a couple of expert-approved beauty rules that I wholeheartedly get behind—particularly when it comes to skincare. First up, a non-negotiable: Always wear SPF. At this point, I’m hoping that this advice is so well-ingrained that it feels more like a way of life than a rule, but either way skipping out on sun protection is a definite no-no. The second skincare rule? Always double-cleanse at night. And there’s one brand that I swear by when it comes to creating the perfect double-cleansing wardrobe: Elemis
I’d describe my skin as combination (I tend to have an oily t-zone with some dryness around my nose and chin) and prone to breakouts, so I’ll often look for cleansers that resurface and deep-cleanse the skin. However, know that I’m 32 I’m also keen to start using skincare products that will target those early signs of ageing, like fine lines, and love the feeling of richer textures on my skin at night.
When we’re feeling tired, our skin is often the first place that it shows. Luckily, on mornings that you wake to find that you’re in need of a major glow boost, Elemis have some brilliant cleanser options to brighten and improve radiance.
Elemis is renowned as one of the best anti-ageing skincare brands on the market. And while I’m a firm believer that fine lines and wrinkles are a celebration of ageing, there might be times that you want your skin to look a little more plump, smooth and bouncy—and that’s fine too. Elemis’s world-renowned pro-collagen range is adored by beauty editors and consumers for its gorgeous textures, hydrating benefits and skin-plumping results, and their cleansers from the same range really deliver.
If you find that your skin is prone to oiliness and you often find that shine levels are high by the end of the day, then Elemis have a brilliant selection of clarifying cleansers to help regulate your oil production and decongest your complexion.
If you find that your skin often looks really red after cleansing, or you tend to get irritated or reactive when trying new products then chances are you might have sensitive skin. Or, if like me, and you like to test-and-trial lots of different products, you might reach a point where you want to give your skin some time to reset, replenish and restore your skin’s barrier. And that’s where Elemis’s selection of cleansers for sensitive skin comes in.