July 29, 2021 at 06:57PM
The world of undergarments, originally run by men, has drastically changed over the last few years. We’ve seen more versatility in fit, size, and silhouettes than ever before. The reason? Women have entered the scene. There are a growing number of women sitting at the top of well known lingerie and underwear brands, as founders and executives. Thankfully, this change in leadership has challenged the traditional male gaze (read: objectification of women) that the industry was traditionally known for.
Some of the brands embrace individual sexuality, confidence and femininity, while others are focused on being a voice for gender-fluidity, and nursing moms.
Because treating yourself is seasonless, ahead discover the inspiration that led five female entrepreneurs to launch their own lingerie brands. Some new, some tried-and-true, and all here to give you beautiful, confident-boosting lingerie separates and sets.
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Author Natasha Marsh | citywomen.co
Selected by CWC
