12 Adaptive Clothing Brands Making Fashion More Accessible
October 25, 2023 at 09:04PM
The need for adaptive clothing brands is more transparent than ever as a search for easy-on, functional, and stylish items yields very few results. And the companies that do offer solutions for those living with disabilities maintain they have yet to see most mainstream brands introduce similar adaptable features to their products.
Tommy Hilfiger and Brooks Brothers actually have MagnaReady to thank for the technology necessary to bring adaptive clothing to the retail space – the company, started by Maura Horton in 2012, pioneered and patented a total of four magnetic closures that are today used as a creative solution in design at both heritage fashion houses. On the lingerie front, Liberare’s magnetic front fasteners and assistive grip loops for a no-pinch closure have given way to bestselling wireless bras since 2022, and Victoria’s Secret is fast following in its footsteps, also applying sensory-friendly fabric and adjustable and convertible straps to its world-famous intimates.
The 12 adaptive clothing brands ahead run the gamut from multi-brand stockists such as Target, QVC, and Zappos, to lesser-known small businesses started by those who have seen family members struggle while getting dressed or experience the same frustration living with disabilities themselves. Take Jillian Maddocks, for example, who is currently rebirthing her 323 project as “Just 4 U,” a resource for custom designs and/or alterations that are produced sustainably using upcycled fabrics.
Ahead, learn about 12 adaptive clothing brands that should be on your radar, then read an interview with TikTok creator April Lockhart about the online community she has fostered with conversations surrounding the need for accessible fashion.
Related:
Why Aren’t More Fashion Brands Designing Adaptive Clothing?
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Author Sarah Wasilak | citywomen.co
Selected by CWC
