If you consider yourself a fashion fan, I would guess that you’ve heard of THE OUTNET, the Net-a-Porter group’s indisputably chic contribution to the discount clothing market. Most fashion editors I know have at least one story about a particular bargainous designer buy that they tracked-down on the site. While we all know you can find plenty of big-name brands within the new-in section, I recently discovered that it’s a hidden gem for some of the industry’s coolest up-and-coming names.
We’re talking the likes of Ganni, Nanushka, Toteme and Rejina Pyo—essentially the sort of cool, name drop-worthy labels that instantly signal one’s fashion insider status. Of course, there can be a risk with designer discount sites that you just end up with the fashion dregs that no one else wanted, but let me reassure you that there are plenty of time-tested staples to be found here. In fact, when I scrolled through to find pieces for this edit, I was easily able to pick items that I would genuinely wear myself and that, I believe, will look good year after year. So, to save you a whole lot of scrolling, I’ve hand-picked the 11 cult brands that are worth checking out on THE OUTNET right now. Head on down to shop my selection.Â
